Get some inspiration for your next promotional merchandise. Today I would like to showcase this effort done by a record label in the Netherlands called Midlight Records. By toning down the colours to black, white, and shades of grey, they were able to create a visually strong theme.

Add Shades of Grey

Black and white can undoubtedly add a log of mystique to any company's visual look. It can though, be quite a harsh strong contrast, which may not convey the feel of your branding that you would like. So what to do? Especially when you don't want to introduce other colour palettes. The answer is Grey. Use the colour grey, to break up the monotony of merely black and white, and the result is a rather impressive visual.

The Effort by a Record Store

Midlight records in the Netherlands operate a music label, as well as converts and radio shows. They needed promotional stationery products, office consumables, posters, business cards, and CD covers. Basically, all the typical things that an Australian business may need (minus the CD covers of course). Instead of merely purchasing these products, Midlight records decided to go down a path of branding to have all the items synchronise up in colour and emotive feel.

Check out their results below.

Look at how they use shades of grey in their promotional tee shirts and business cards!

Ideas for You to Use

Minimalist designs is still in, although having more complex designs is definitely gaining popularity. If you are needing a re-brand for your logo, event or company then consider having a simple design much like this effort from the Netherlands. Superimpose the colour of your merchandise, as well as your custom prints to include shades of grey, and you will definitely have a stylish result that will resonate with both Aussie audiences and international clients.

Use Punchy Contrast to Grab Attention

Midlight Records rocked black, white and red for a bold brand scheme. By using contrast and punchy colours like red they were able to create dramatic impact which catches your eye right away. This is something you too can do while designing striking merchandise like branded tote bags or customised lanyards.

Be Consistent Across All Merchandise

Consistency is key when it comes to creating successful branding efforts just as Midlight Records proves this point beautifully by keeping things minimalistic yet elegant all across their swag: business cards, tee shirts, posters...everything! If you’re going through rebranding phase or launching an event make sure everything from stationery items to apparel stays consistent within the same black, white and grey colour palette.

Bonus Point: Our Dope Merch Ideas Fit Every Occasion!

If this brilliant music labels’ fandangle style has inspired your next marketing plan or event merch ideas then consider Cubic Promote for all your needs that ranges from personalised tote bags & t-shirts prints guaranteed to brighten up any corporate occasion.If it’s staff uniforms or lanyard personalisation? We’ve gotchu!