A bucket of fried chicken. For many people, that is a dream come true.  For this reason, KFC marketing has often evolved around the concept of a bucket. This year, though, they have taken it one step further with the introduction of a bucket of chicken within a bucket hat.

1. Popularity of promotional bucket hats.
2. Bucket hats offer practical sun protection.
3. Customisation potential for businesses.

Why Promotional Bucket Hats?

Promotional bucket hats have been around since their emergence in the '90s and have become a popular choice with cool youth looking to stand out from the crowd. Celebrities often rock them which has spiked popularity through huge marketing potential - you can use bucket caps to rep your favourite brand or express yourself with distinctive visuals or slogans on the crown. Plus, practical benefits are why folks reach for this style of headwear; they block sunburn threatening hot weather and provide shady UV protection all-day long whether you're an outdoor worker or just feeling the heat!

The KFC Bucket Hat

The Bucket Hat, known for its good looks and well, looking like an upside-down bucket, has always been a favourite headwear amongst Aussies. It is casual and simply effective in protecting us from the harsh Australian sun. This hat is thus the perfect marketing promotional item to market the KFC chicken buckets.

I came across this fantastic marketing effort which originated from Russia. (of all places). A marketing company called Wieden + Kennedy Amsterdam and Mam Cupy (unusual business name).

These uniquely styled promotional bucket hats are sold separately as a tip-on item upon any purchase of a KFC meal. So despite what the marketing may say, and look, you would be better off, eating the chicken off a regular paper box instead of using the hat. If you use the hat, then it would mean a lot of cleaning up would need to be done.

Here is the sad part. Once again, here in Australia, we have missed out on another fantastic piece of marketing. You see this item is not available in Australia. It is not available anywhere except for Russia. Like all things in the world though, I am sure this can be purchased from websites such as eBay.

The Rise of Promotional Bucket Hats

Promotional bucket hats have witnessed a surge in popularity in recent years. Here's why these hats have become a go-to choice for individuals, businesses, and organisations:

• Unique Style: The distinct shape of bucket hats sets them apart from other headwear options. With their wide brims and relaxed fit, bucket hats provide a casual yet fashionable look that appeals to a wide range of people.
• Celebrities as Brand Ambassadors: Celebrities have played a crucial role in popularising bucket hats as a fashion statement. From musicians to athletes, an array of influential figures have been spotted sporting bucket hats, making them highly desirable among fans and fashion enthusiasts.
• Customisation Opportunities: One of the key reasons behind the popularity of promotional bucket hats is their potential for customization. Businesses and organisations can incorporate their logos, colours, and slogans onto the crown of the hat, effectively turning it into a walking billboard for their brand.
• Practical Sun Protection: Apart from their trendy appeal, bucket hats offer practical benefits. Their wide brims effectively shield wearers from harmful UV rays, providing much-needed sun protection. These hats are particularly popular among outdoor workers and individuals engaged in summer activities.

Takeaway

What I do love to about this marketing item is that it gets people talking. Not only is it a playful take on a popular hat style, it remains a functional product that immediately brings the KFC brand to mind every time you see it. That, in my opinion, is some very smart marketing that truly uses a promotional item to its full potential. A bucket of chicken served in a bucket hat, is undoubtedly a tantalising thought. Let me know on social media, what you think of this marketing strategy.