Remember the old McDonalds packaging with the styrofoam burger boxes and now modern day paper boxes? Food packaging has evolved over the decades and how they are presented is just as important as the content itself. Packaging sells and speaks to the consumer. It’s an important part of marketing that explains the content, and visually drives our sense of want and buy. As a fast-food chain, McDonald’s is the world's largest by revenue. Thanks to,  we can take a trip down memory lane at how a dominant player like McDonald’s have evolved over the years with its food packaging.


  1. Packaging impacts consumer perception & value.
  2. Choose branded packaging for differentiation.
  3. Consider eco-friendly packaging options.

Food Packaging in the Past

60's Hot Apple Pie, 70's Chicken McNuggets,
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Styrofoam packaging for fillet o fish.  I must say, I remember the fillet o fish burger use to be larger.

Different cultures, different method of eating Chicken Nuggets.


Cookies from 1972, to 1987.  Packaging timeline.


Since 1985, the style hasn't changed to much.


Modern McDonald Food Packaging

Fresh modern style.

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Other Styles of Promotional Packaging

In the recent Recipes to Riches TV show that was aired on Chanel Ten, it was about everyday people and their home recipes. Those that believed they had the next best recipe went on to the show with an aim to become the next supermarket success story. The show focused on
- recipe
- ability to make in bulk
- marketability

With marketability – they focused heaps on packaging and naming of the product. Here are some of the winners during the weeks the show was aired.  We tried the Sara Jane Chilli Con Carne - yumm!  I'd probably say out of all the packaging images, the Sara Jane one appeals to us the most.


In many of the promotional products we offer, we too offer products in multiple packaging options depending on what our customers needs and wants are. With our promotional flash drives we have budget to extravagant. Our confectionery from simple cello bags that can be personalised to noodle boxes, cocktail shakers , and candy dispensers.


Right Packaging: How to Choose

Choosing the right packaging design can make all the difference for your promotional products. Here are some tips to help you choose the right packaging for your promotional products:

  • Choose a packaging design that's reflective of your brand message and aesthetic.
  • Consider the type of product you're marketing and choose packaging that's suitable.
  • Make sure the packaging material is durable and long-lasting.
  • Use packaging that's easy to use and provides valuable information to customers.
  • Don't forget to include your branding and contact information in the packaging.

In summary, choosing the right packaging for promotional products is crucial. Apart from the protection of the product, good packaging can also help to attract customers and build brand recognition.

Environmental Impact of Packaging

Packaging is a double-edged sword, and while it's essential to choose the right packaging design, we must also think about the impact on the environment. Here are some crucial points to consider:

  • The packaging used should be eco-friendly.
  • Use packaging that is reusable or recyclable.
  • Choose packaging that can reduce the waste that ends in landfills.
  • Choose packaging that is made of biodegradable materials.

Keeping environmental impact considerations in mind is crucial when deciding on the packaging for your promotional products. Customers tend to appreciate eco-conscious brands, and your campaign will gain an edge if you use packaging that's environmentally friendly.


The packaging plays a pivotal role in promoting a product, and this is true for promotional products as well. It is essential to consider aspects such as the aesthetics and eco-friendliness of your packaging as it can impact customer perception and purchase decisions. Choose packaging designs wisely for your promotional products and create a positive impression of your brand while being environmentally conscious.