Okay folks, this event happened a week or two ago, so this show report is just a touch late so I hope you dont mind. I wanted to share this particular event with you because A) It Rocks, B) It had all the ingredients that make it very successful. If you are holding an outdoor marketing event this is the template and standard to go by.

What is the Vogue Fashion Night Out Sydney?

Well it is organised by Vogue of course and it basically is a gigantic shopping night out for ladies. On board along with Vogue are most of the leading brands in and around the CBD including the high profile ones like Tiffany Jewellery, Chanel, Cartier and the like as well as smaller designer brands like Bardot, Bijoux, Decjuba and 193 other retailers. Each of the shops have their own special event going on to make your shopping experience a joy. It was a great opportunity for shops to promote themselves and for customers to soak in an accelerated pleasurable shopping experience on steroids. Basically fun for all involved.

Events on The Night

Where to start? There was so much happening that I can only list them out in random order:

1) Free Ice cream
2) Free champagne
3) Croquet Game
4) Dj Music on multiple locations
5) Food Trucks!
6) Free manicure
7) Male and Female models
8) Photo booth
9) Promotional goodie bags from retailers

What Made The Event Rock

Lighting made a huge difference. Interactive events and engagement with customers was awesome. The music was great, the promotions were attractive and everything went off smoothly. The organisers of the event obviously went to great lenghts to ensure that all the partipating shops and vendors were on the same page and that everything was synchronised to ensure the shopper would have a great experience.