The business of logo design is a very complicated and costly affair for larger corporations. There are hundreds of considerations and decisions that need to be made when it comes to designing a logo. Below is a list of some of the most costly logos to design in the history of logos. Check them out below.

Why Logos Can Cost a Lot of Money?

Logos can cost a lot of money to design, because they need to convey the right message and the correct feel, regardless of where they are displayed. Consider this, a logo may be visible on any or all of the below locations:

  • Websites
  • Print (in magazines or newspapers)
  • Television
  • Personalised merchandise (which can vary widely from promotional umbrellas, business cards, flashdrives, shirts and more!)
  • Billboards
  • Building signage

Once the locations are identified, larger companies who can afford to invest in a logo will begin to analyze how the logo is perceived by everyone, regardless of culture, age or background.

bp and citi

The Most Expensive Logos

The most expensive logo was by:

  • BP (the petroleum company): Reportedly their logo costed in Australian dollars, $7.75 million dollars. $7.72million was simply to design the logo. (obviously a lot of revisions were done). A further $200million or so was used to actually re-apply the logos throughout their websites, merchandise and building signage.

Amusingly, despite the huge amount of research, Greenpeace was still able to create a poke fun of this logo, using a bird that is stuck inside an oil slick. (it is so hard to please everyone with a logo isn't it?)

  • The second most expensive logo in the world was by CitiBank. Back in 51998, the bank paid $1.5million.
  • The third most expensive logo in the world is surprisingly an effort by the City of Belfast. Compared to the above 2 examples, the cost of this logo was only $240,000 Australian dollars.

List first seen on website: http://www.creativebloq.com/features/5-expensive-logos-and-what-they-teach-us