Now that 2016 is behind us, I thought I do a recap on some of the Fresh logo changes that have happened with some of the most popular companies in Australia and around the world. What is interesting about most of these companies that have done with a logo change, is that their original logo was actually quite sharp and recognizable to begin with already. The tweaks done in 2016, would have been to make them even more smarter!

 

  1. Logo changes can refresh a brand.
  2. Consider reasons and rollout strategy.
  3. Keep the logo simple, consistent, versatile.

Major Branding Logo Changes

The instagram logo with the polaroid looking camera is super recognizable and in my eyes, extremely cute as well. The new logo though brings it to another dimension with a totally different feel to it. Both the old and the new logo are full colour logos which make them pop out when personalised onto anytype of promotional product.

The Deliveroo logo, is a logo that is gaining more and more visibility, especially if you live in any major city in Australia. The original one is once again cute, but not particularly sharp visually when viewed from a distance. The new logo though makes the branding unmistakable when viewed at a distance.

deliveroo new logo

Other logos that have had major visual overhauls include:

  • The Netflix logo
  • The Mozilla logo
  • The Kodak logo

netflix new logo mozilla new logo kodak new logo

Lastly Our Logo Changes in 2016

I almost forgot, we also had a logo change in 2016. The changes are shown below:

old cubic new cubic

 

The old logo is on the left. The right is our new one. The main reasons for our change in logos included:

  • Easier branding onto our own promotional products that we use. Ie. things like promotional notebooks and promotional post-its.
  • Emphasis more on our company name, as opposed to a visual graphic.
  • Bolder font that leaves more of an impression.

Logo Design Importance

A logo is a visual representation of a brand, and it plays a crucial role in creating brand awareness and recognition. When it comes to promotional products, the logo is even more critical, as it is the primary way that customers will remember a company. Here are some key points to consider when designing a logo for promotional products:

  • A logo should be simple and easy to recognize, even when it is printed on a small item.
  • The colors used in a logo should be consistent with the company's branding colors.
  • A logo should be scalable, so that it can be printed in different sizes without losing its quality.
  • A logo should be versatile, so that it can be used on a wide range of promotional products.

Logo Change Consideration Factors

Changing a logo can be a risky move for a company, as it can impact how customers perceive the brand. However, when done correctly, a logo change can be a powerful way to refresh a brand and attract new customers. Here are some factors to consider when changing a logo:

  • Understand the reasons behind the logo change and communicate them to customers.
  • Make sure the new logo is still recognizable and consistent with the brand's values.
  • Test the new logo with focus groups to get feedback before launching it.
  • Plan a comprehensive rollout strategy to ensure a smooth transition to the new logo.

Takeaway

In summary, logo changes can be a powerful way to refresh a brand and attract new customers. However, it is important to carefully consider the reasons behind the change, ensure that the new logo is still recognizable and consistent with the brand's values, test it with focus groups, and plan a comprehensive rollout strategy. A logo is a visual representation of a brand and plays a crucial role in creating brand awareness and recognition, especially on promotional products. When designing a logo for promotional products, it is important to keep it simple, consistent with the company's branding colors, scalable, and versatile. As seen from the logo changes in 2016 for some popular companies in Australia and around the world, even small tweaks to an already recognizable logo can make it even smarter and more visually appealing.

 

Logos first see on website: http://www.fubiz.net/en/2017/01/05/2016-year-best-brand-logo-redesigns/