The results are in, and Interbrand's influential Best Global Brand report for 2016 have unveiled the biggest, strongest, and most expensive brands in the world today. Rather unsurprisingly, it was Apple, Google, and Coca Cola that took the podium. That seems rather appropriate considering that Apple have a legion of loyal consumers and make some of the most marketable and most sought after consumer electronics in the world, that Google have become an indispensable part of modern technology and internet usage, and that Coca Cola produces some of the world's most famous and popular beverages.

brands of 2016

The Top Companies of 2016

Ranking for the report, of which it's in its 17th year, is based on three components that determine the brand's value: the company's financial performance, it's popularity with consumers, and how willing consumers are to buy their product or service.

With a criteria like that, it's not surprising Apple leads the pack. Every new announcement  they make has their consumer base on the edge of their seat, every new release has long lines of customers waiting for them, and the products they sell are high value, but not so high value that it significantly limits their consumer base like say, Mercedez Benz with their range of luxury cars.

Here’s the top 25 (all values in USD)

  1. Apple, +5%, $178 billion,
  2. Google, +11%, $133 billion,
  3. Coca-Cola, -7%, $73 billion,
  4. Microsoft, +8%, $72.8 billion,
  5. Toyota, +9%, $53.6 billion,
  6. IBM, -19%, $52.5 billion,
  7. Samsung, +14%, $51.8 billion,
  8. Amazon, +33%, $50.3 billion,
  9. Mercedez-Benz, +18%, $43.5 billion,
  10. GE, +2%, $43 billion,
  11. BMW, +12%, $41.5 billion,
  12. McDonalds, -1%, $39 billion,
  13. Disney, +6%, $38.8 billion,
  14. Intel, +4%, $36.9 billion,
  15. Facebook, +48%, $32.6 billion,
  16. Cisco, +4%, $31 billion,
  17. Oracle, -3%, $26.5 billion,
  18. Nike, +9%, $25 billion.
  19. Louis Vuitton, +8%, $24 billion,
  20. H&M, +2%, $22.7 billion,
  21. Honda, -4%, $22 billion,
  22. SAP, +13%, $21.3 billion,
  23. Pepsi, +3%, $20.3 billion,
  24. Gillette, -10%, 20 billion, and
  25. American Express, -3%, $18.4 billion.

It's pretty amazing, considering that any one of these companies probably has more spending power and influence than actual countries.

 

Originally seen on: https://www.marketingmag.com.au/news-c/77585-2/