Blockbuster was one of the largest chains of video rental stores in the world at one point, the absolute place to go to rent VHS tapes (and later DVDs) of your favourite movies. Obviously in the modern era, with fast internet speeds and copious streaming services, a shop like Blockbuster has long since gone the way of the dinosaurs -- but that doesn't mean people don't have fond memories of the stores.

blockbuster branded dumbgood merch

Promotional Products Featuring Nostalgic Logos

Enter Dumbgood's latest collaboration featuring the nostalgic Blockbuster video logo and brand colours as streetwear goals. Not only are the products available officially licensed, but they're also a creative take on a brand that was never really known for being fashionable. Dumbgood has brought out a range of functional clothing and other street gear as well as colourful accessories even fleeting fans of the VHS era will find appealing.

promotional blockbuster phone case label promotional blockbuster tee be kind

Custom Streetwear Items Available

The limited-edition range features a host of wonderful products, each boasting vibrant Blockbuster branding including classic slogans like "Be kind rewind!"

 

blockbuster socks in promo packaging

Why Is This Campaign Great?

There's a real market of adults feeling nostalgic for the 90s and early 00s and this streetwear range will no doubt appeal to this demographic considerably. However, a lot of younger people are also interested in "old school" brands and retro looks purely from their own modern perspective, which means there's genuine potential for younger consumers to get on board with this range of Blockbuster branded goodies too. The key to launching a successful campaign like this is to provide consumers with useful products they'll enjoy showing off to their friends, along with authentic branding and slogans that represent the original franchise well.

Partnering Opportunities

If you’re looking for unique promotional merchandise ideas or collaborative partnerships, email Cubic Promote’s friendly team of experts who can source quality-driven and thoughtful solutions tailored to your requirements. Collaborations like DumbgoodXBlockBuster prove how powerful co-branding retail-ready merchandise promotions can be!

Conclusion

Investing in top-quality promotional gifts will never go out of fashion. When conceptualising what marketing material works best for your brand make sure they represent authenticity & longevity. Dumbgood X Blockbuster is an excellent example of how leveraging nostalgia correctly can spark something new, bringing legendary brands back into the public eye very much like discovering those hidden VHS tapes at home! For Australia’s Best Marketing Merchandise Services reach out to us today — we’d love to help you get started on promoting your brand just as creatively as these Blockbuster promotional products.

 

 

Images and info from: https://dumbgood.com/collections/blockbuster