Recycling is an idea that's gained quite a bit of traction over the years. Reusing and converting what would otherwise be thrown away into useful material is more important than ever in an increasingly environmentally conscious world. So we recycle our plastics, glass, and metals at home. We buy environmentally sound products made from recycled material, like recycled paper notebooks, or recycled promotional eco-bags.

• Kamikatsu's residents separate their waste into 34 different categories and deliver it to designated drop-off points.
• The town's recycling efforts have led to an 80% recycling rate and officials aim to reach zero waste by 2020.
• Recycling offers significant benefits, such as conserving natural resources, reducing landfill waste, etc.

It's pretty good stuff, but one small town in Japan

Chupa Chups is one of the world's most instantly recognisable brands of lollipop. Brightly coloured wrappers, the ever present daisy logo, the broad range of flavours, and of course the fact that it's seemingly always right within arms reach at the counter of pretty much every newsagency, super market, convenience store, or gas station. But who designed such a simple, elegant, and yet eye catching logo? Was it the magnum opus of some advertising agency somewhere? The most famous work of some unsung marketing agent? Actually no. It was, surprisingly enough, the work of one of the world's most famous artists; Salvador Dali.

Famous Logo - Famous Artist

Yes, Salvador Dali, the famed surrealist painter who created the instantly recognisable "Persistence of Memory" a.k.a that melting clock painting

Presentation counts for something when it comes to gift giving. Sure you can just hand over an unwrapped gift. Or something in a plastic bag. Or even just a card filled with cash or gift cards. But where's the style? The flair? Where's the element of mystery? Would the recipient of your gift bother lifting and shaking and looking quizzically at an unwrapped gift? No. No they would not. So to do it with style, we strongly recommend you wrap all your gifts. Now of course, you just use standard wrapping paper. You could even use custom printed wrapping paper. But would they be quite as stylish as the following?

The following are some truly inspired wrapping paper designs. From the gag hamburger layer design, which is perfect for stacks of gifts. To the almost rustically hand drawn cartoonish one which

A brand is greater than the sum of its parts. It's the company, the products, the image they portray, their design ethos, and the way they're perceived by the consumers. But a brand can also be a logo just as a logo can be the brand. The most famous and the most recognisable of these symbols are synonymous with what they represent. You see the logo and you think the brand, you think the brand and you imagine the logo. Sure, some of it comes down to the success of the company in question, but part of that success though requires smart marketing. An iconic design for instance could be more important to the success of a world famous brand than you'd think. McDonald's for example is one such company.

You'd think that the famed gold arches are representative of the M in McDonalds,

With Star Wars Episode VII: The Force Awakens released in cinemas in a matter of weeks, excitement for the franchise is reaching fever pitch. So why not cool off with some official Star Wars brand ice cream? And no, this isn’t some cheap fudgesicle sticks tie in sold by the dozen in supermarkets to be fed to hyperactive kids. It's not some amusing Star Wars biscuits shaped like a Death Star or something.

And it's definitely not some horrible Jar Jar Binks Tongue Shaped Custom Lollipops. This is some quality, incredibly indulgent stuff. New York based Ample Hills Creamery – considered to be one of the best ice cream stores in America, in association with Disney Consumer Products, has released two flavours of custom made ice cream, the Light Side, and the Dark Side.

• Ample Hills Creamery, in association with Disney Consumer Products, has released

GoPro is a brand that almost everyone recognises. The small, high definition cameras are extremely popular among all generations for their convenience in shooting action packed adventures. From thrill seekers trying to get the perfect shot abseiling down a cliff to teenage skateboarders filming their tricks, it seems like everyone has one these days.

The reason for the success is GoPro’s ability to sell a lifestyle or experiences. They appeal to the public as more than just a camera, but an attractive way of living. “They don’t just sell a video camera, they sell the memory of the wave or the ski trip down the slope,” says Ben Arnold, a consumer technology industry analyst at The NPD Group.

A simple search on YouTube will produce millions of videos of people living on the edge, on holidays

There’s a reason why people hire designers. Not only do they take all the time and effort off your hands, but because they are good at what they do. Designers understand how to create visuals that impact the eye and the best ways to organise and structure things.

Hire A Professional

When creating a design we appreciate that maybe a designer may know best. Whether it be personalising a magnet or a small promotional mug all the way to the interior of a building, it is sometimes best to scrap the DIY and hire a professional. Designers take the strain off making a regrettable decision after it’s too late.

Design Fails!

In the Cubic Promote Office, designers are our best

Origami is an ecofriendly, artistic way to relieve stress. For many, origami stands as a means to connect with other human beings while exercising the brain.

Beautiful Cranes Serve as a Journal

Christian Marianciuc from Romania is currently underway in his 365 day project of making a unique origami crane every day. The cranes are almost a therapeutic rebirth of creativity for him where he describes his day through the colours, textures and design on the crane.

The Rio Olympics is just days away now and as always, there are always a huge diverse range of memorabillia and branded merchandise available. Some of these are delightfully good, others are awfully bad, here we have got 5 of the best that the Olympic spectacle as on offer. Check them out and let me know what you think:

Mini Soccer Ball Tom - Celebrate

If there is one product or piece of Olympic merchandise synonymous with Brazil and its cultures and passions it would have to be the soccer ball. Emblazoned with the Rio 2016 Olympic Mascot 'Tom', a character symbolic of a famous Brazilian musician who sung songs of Brazil Charm. This is a unique, fun and vivid piece of Olympic Merchandise.

Rio 2016 Olympic Games Mascot Plush Toy 30 cm

Logos are a great way to send a message to consumers about your product without having to say anything. The importance of having an effective logo is huge for businesses large and small. It provides a graphical representation to showcase the companies’ unique identity.

Add Logos To Promotional Items

With a great logo, you can create a united front for your company by branding items like clothing, stationery and computer accessories. This can help create brand awareness to increase sales and revenue.

Best 2015 Logo Designs

Recently the top logo designs of 2015 were released. The winners were judged