In a big case of "Whoops," This new sports shoe inspired by the Red Devils (Manchester United Football club) has attracted all sorts of negative attention. The reason? Well one look at the shoe should explain everything. The shoe is for Manchester United who's club colours is Red. The shoe though is in blue. The worst thing is that the shade of blue is eerily close to the cross town rival Manchester City. The result? A lot of very angry fans.
1. Pay close attention to branding colours. 2. Cultural context can affect colour meaning. 3. Brands should learn from Adidas' error.
Adidas Sponsorship of Manchester United
Adidas is the official brand supplier to the great
Having maximum legibility for text, images and charts is essential for anyone interested in design. It could be representing data on a monitor, a book, website or magazine. There are some set rules and guidelines that can make legibility stronger and with more impact. In fact some of these rules can be seen in this 1939 copy of a book by Willard Cope Brinton that explaines how colour can make certain custom printed items look clearer and more superior than others.
Colour Not Font Size
A lot of people mistakenly assume that having maximum legibility means making the print as big as possible. This possibly can be counter productive especially if the print is so large that it fails to attract attention,
Colour is such an interesting thing. At Cubic Promote we tend to work with the Pantone Colour system, but despite the amazing number of colours there, it’s actually kind of dull looking at a pantone colour chart. Or indeed any kind of digital colour chart. There are no real names for most of the colours. Of course, it’d be hard to name even half of them considering there’s 1000s of shades, but it’s kind of depressing when looking through a chart of colour and just seeing CMYK 45 26 72 97, or RGB 22/51/8, or PMS 317C.
It’s nothing like looking through a paint guide, which has such incredibly inventive names for colours. I remember once a friend of mine who works as
Pizza is one of the greatest things mankind has ever discovered. It has to be one of our crowning achievements. Along with the wheel, movable printing type, modern medicine, industrialisation, and information technology, I feel pretty confident that pizza belongs on that list. We here at Cubic Promote love pizza, and we sell a variety of pizza related merchandise, that’s why we figured that today’s blog would be a celebration of one of our favourite dishes. So here are 8 interesting little facts about Pizza. And I have to say, if you can read this and not want pizza afterwards, then you either are currently eating a pizza or have just finished a pizza, or you may be lacking a soul.
With Halloween creeping up on us at a spooky pace, you might not have put much thought into costumes yet. But don't be scared, we've got you sorted with these deceptively brilliant ideas that you can throw together in a flash!
Custom Costume Ideas
With only a baggy jumper and and some strategically placed ping pong balls, you can whip up this frighteningly adorable monster costume!
Found at: ooooohdear.blogspot.com
Still holding onto that thrifty umbrella that was all but destroyed during winter's wild storms? Recycle it into an
It is no secret that we love a good jewelry item fashioned from up-cycled colour pencils, like this DIY cute jewelry made from colour pencils. But we may have found our favourite collection yet, in this range from jewelry designer Anna Čurlejová who creates unique, wearable pieces of art with personalised colour pencils.
Čurlejová takes recycled colour pencils and cuts them into honeycomb patterns or long lines of colour,
What qualities bestow a brand with international recognition? Sure, the quality of the product or service and the overall excellence of the marketing campaign are highly important – but brand image is paramount. And this image must be able to be communicated with a great logo.
Keep it simple for recognition.
Unique design reflects brand values.
Avoid copying and overcomplicating.
Siegel+Gale Study About Logos
The most globally recognisable logos should come as no surprise to you. Hazard a guess, list the first several logos that you see everyday.... I bet that list includes McDonalds, Nike, Apple and Coca-Cola. According to Siegel+Gale's newest study, Logos Now, these four labels are the most recognisable to the general public because of their clear and simple design.
Their study found that simplicity is the best method to make sure your design is more memorable. They
Anyone who has ever shattered a glass knows what a pain it can be. It’s deeply irritating and potentially dangerous. I broke a glass myself quite recently; I had it sitting next to the sink, when I accidently knocked it into a steel cooking pot that I was cleaning. Needless to say it broke to bits. Trying to clean up every tiny shard of glass so you don’t end up with pointy bits in your food down the line, all without leaving lacerations all over your hands? Not fun. Which is why I’m surprised that I’m only finding out about these excellent new glasses now. Snow Peak have created a line of drinkware, shaped like the traditional glassware used for alcohol, but made of silicone so that it’s not only unbreakable, but flexible as well.
Unbreakable glasses aren’t exactly new, but unbreakable
Back to the Future was an iconic trilogy of films. Back to the Future II in particular provided a rather garish, but highly memorable vision of the then future of 2015, featuring hoverboards, flying cars, holograms, self drying and adjusting clothes, and other such technologies that probably seemed wacky and hilarious back in the 1980’s but that we’re still desperately trying to develop today. Nike developed a limited edition set of shoes some years ago that were similar to the ones Marty McFly wore, and are apparently working towards the self-lacing technology seen in the film. Meanwhile Lexus did develop a hoverboard prototype earlier this year that, while not going into production soon, will hopefully one day fill that hoverboard shaped void in the soul of every man, woman, and child who ever saw the film. Pepsi are now getting in on the game, and while it’s not quite as exciting as some of the things in development, it’s still a rather cool nod to an iconic movie series.
A magician might be able to pull a rabbit out of a hat with a little smoke and mirrors, but you can transform any door into an adorable creature with the help of a clear transparent sticker!
These custom designed stickers from Made Of Sundays can transform just about any door, cupboard or glass shower screen into a cute animal that is sure to bring happiness and smiles into your living space.
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