Customised Apparel & Bags

So, we need to talk about fashion, and back packs, and what high fashion does to the concept of a backpack... Alleged fashion designer Rick Owens has a reputation for outrageous and controversial displays at his fashion shows, but he still managed to shock and astound at his Sprint '16 showing last week when he sent models walking down the runway with people strapped to them in the alleged style of a 'human backpack'... Because, fashion.

Now, maybe we just don't have the refined palette and artistic inclination of consumers and appreciators of high fashion, but this just looks plain weird to us... Surely strutting along with a custom printed backpack

There are few events as internationally unifying as a major sports match, and sure enough sports teams and events are always accompanied with a slew of commercial merchandise. Promotional rugby jerseys and custom stubby coolers (including coolers shaped like NRL jerseys), and sports event cooler bags are popular choices. Some of these products however, err towards the bizarre... especially when it comes to crazed NRL fans. In this post, we'll talk about some of those merchandise and expand on our discussion of branded sports merchandise.

1. Customised NRL merchandise boosts branding.
2. Unique NRL merchandise ideas for promotions.
3. Merchandise builds brand loyalty and engagement.

Customised NRL Merchandise

Queensland butcher Jamie Wright made headlines for selling blue and yellow sausages

Wine is serious business. It conjures up images of class. It’s seemingly the most elegant of alcohols, created in sun dappled vineyards in exotic and beautiful locations to be enjoyed by the wealthy and sophisticated. To be well versed in wine is to be knowledgeable and distinguished. To give a gift of wine, packaged and emblazoned with its subtle and restrained designs, is to give a gift that is refined. As I said, it’s serious business – assuming of course that it’s not just some cheap plonk or a goon bag. I imagine then, that not only is wine taken seriously, but that it is taken most seriously in Europe, particularly in the Southern and Western parts, near the Mediterranean. Which makes it rather surprising that Burger King is releasing a specially made “Whopper Wine” to be sold at their franchised fast food restaurants in Spain.

I think anyone and everyone who’s purchased something from a distance and had it shipped in the mail has experienced faint disappointment, mild irritation, or sheer unblinking fury when it didn’t arrive in time. In fact, I think that’s especially true nowadays with online retail having such a huge presence. I know I’ve rushed home from time to time, expectantly awaiting a package, only to slouch off in disappointment when I saw I hadn’t received anything. And then of course, there’s that brief moment of elation once you receive exactly what you’ve been waiting for. Imagine then, that the package you expected had been delayed. And not just a week, not just a month, not even just a year. Imagine that you ordered a package 40 years ago, and you’re only just receiving it now. That was exactly what happened to a Tennis club in Melbourne.

Sometimes a great product isn't enough. You can know the market and know the product they'd like to buy, but if it doesn't look right it's going to miss the mark. For example, wine is experiencing somewhat of a renewed popularity amongst younger generations of drinkers, but the marketing and promotional wine bottles targeted at them is going to look completely different to the established wine purveyors of older age groups.

• Custom printed wine bottles, such as the ones offered by Reborn in partnership with Australian Vintage Limited.
• Personalised wine bottles cater to the preferences of the digital generation, incorporating digital campaigns, social media engagement, etc. 
• The effectiveness of custom labeled wine bottles extends beyond wine, associating brands with enjoyable experiences and good times.

Personalised Business Cards

It's no secret that we at Cubic Promote are huge fans of a well designed business card. We are living in a world where absolutely everything is becoming digitised, but there's something much more professional about smoothly handing over your business card opposed to awkwardly typing your details into someone else's smart device. Even better, there is an unfathomably diverse amount of ways you can design a business card to really make an impression.

Unique Business Cards:

Here are some unique and wacky business card designs that wouldn't be easily forgotten...

1. 

A great idea for a stylist, this transparent frosted business card incorporates

Unique Promotional Packaging

So much of the time, packaging design and branding is an intense saturation of words and labels with the express purpose of driving the brand recognition into consumers brains. But sometimes, immense impact can be made with what is not said...

Customised Paint Tubes

Japanese design duo Ima Moteki has sought to revolutionise the way children learn about colours with some ingenious packaging design. Their 'Nameless Paints' range is comprised of minimalistic white tubes of paint labelled with an "equation" of primary colours, so the colour is not identified by a word, but what it is: a colour.

There are some promotional items that are very normal, whilst there are other products that are absolutely CRAZY! This particular selfie stick is definitely the type of product that I would call crazy. What is it? It is a Selfie Stick that is attached to the back of a spoon.

Marketing Campaign By a Cereal Company

This particular effort is by an American company that creates a breakfast cereal called "Cinnamon Toast Crunch."

What is It? A Selfie Stick & a Spoon!

It is a selfie stick of course silly, but with a notable difference. This Blue Tooth enabled selfie stick is stuck to the end of a spoon...... and you guessed it, the

The weather in Sydney has been rather dismal lately. Dark, dreary rainclouds looming overhead, a dash of rain in some areas and rough storms in others, and a chilling wind that cuts right through you. It’s almost like winter is staging a comeback, and just when we were packing away the umbrellas and raincoats. Rain doesn’t necessarily have to be miserable though, and umbrellas don’t need to be boring and utilitarian, as you might have seen previously on our blog. Still, these novelty umbrellas from Japan bring a whole new meaning to branded umbrellas.

With a clever application of water absorbent and water repellent coatings, these umbrellas appear plain and unassuming when dry, but unveil all kinds of interesting

Earlier this month, the organisers of the Tokyo 2020 Olympics ran into some trouble when designer of the official logo Kenjiro Sano was accused of plagiarism against the design of the logo for the theater of Liège in Belgium.

Classic Branding Mistake

This is a classic lesson in doing your research when it comes to your branding. The organisers had to make the decision to scrap the logo amid the controversy and start over again.

The only positive to the embarrassingly widespread publicity of the disgrace, designers from all over