Sometimes a great product isn't enough. You can know the market and know the product they'd like to buy, but if it doesn't look right it's going to miss the mark. For example, wine is experiencing somewhat of a renewed popularity amongst younger generations of drinkers, but the marketing and promotional wine bottles targeted at them is going to look completely different to the established wine purveyors of older age groups.

• Custom printed wine bottles, such as the ones offered by Reborn in partnership with Australian Vintage Limited.
• Personalised wine bottles cater to the preferences of the digital generation, incorporating digital campaigns, social media engagement, etc. 
• The effectiveness of custom labeled wine bottles extends beyond wine, associating brands with enjoyable experiences and good times.

Custom Printed Wine Bottles

Creative agency Reborn has identified this problem, and sought to solve it with a trendy and innovative approach to marketing and labelling their new range of wine on the Australian market in partnership with wine wholesaler Australian Vintage Limited. Custom printed wine bottles are a fantastic marketing giveaway, and with a well designed label you can increase the appeal.

YOU Wines are designed specifically with the digital generation in mind, and their approach is a lesson to all of us in how we can better market products to Gen Y. They don't follow the old paradigm that this generation's tastes will automatically mature to wine (as their parent's did), but they vamped up their marketing approach to meet them halfway - and supported this with a digital campaign implementing social media and a website where you can take an interactive personality quiz to discover "who you are" (or more rather, which wine you should buy...).

Personalised Beer & Cider

Custom labelled wine bottles are a fantastic promotional merchandising product, and we shouldn't ignore the great possibilities of custom labelled beer bottles and branded cider bottles too. You have the opportunity to associate your brand with a product people associate with good times.

The Perfect Giveaways

When it comes to choosing giveaways, promotional wines offer a unique and sophisticated touch that can elevate your brand presence and leave a lasting impression. Whether it's for corporate events, client appreciation, or special occasions, promotional wines bring a sense of celebration and create memorable moments. Let's explore why promotional wines are an excellent choice for giveaways and how they can enhance your brand experience.

1. Unforgettable Impressions

Giving away promotional wines instantly adds a touch of elegance and sophistication to any event or occasion. The act of gifting a bottle of wine conveys thoughtfulness and appreciation. It shows that you value the relationship with your clients or guests and want to celebrate the moment in a special way. The recipient will not only remember the event but also associate the positive experience with your brand.

2. Versatile and Memorable Branding

Promotional wines provide an excellent canvas for branding. You can customize the label with your company logo, brand colors, and a personalized message. This branding opportunity allows you to showcase your brand identity and create a memorable visual impact. Every time the recipient sees the bottle, they will be reminded of your brand, fostering brand recognition and building a long-lasting connection.

3. Enhancing Relationships

Sharing a bottle of wine has always been a symbol of connection and celebration. By offering promotional wines as giveaways, you create an opportunity to engage with your clients, employees, or event attendees in a relaxed and enjoyable setting. It encourages conversations, fosters a sense of camaraderie, and helps strengthen relationships. The act of raising a glass together creates a positive association with your brand, making it more likely that your guests will remember and recommend your business in the future.

4. Extending Brand Exposure

Promotional wines have a unique way of extending your brand exposure beyond the event itself. When recipients take the bottle home, they may share it with friends, family, or colleagues, creating additional opportunities for your brand to be seen and discussed. As the wine is enjoyed, your brand message and logo become part of the experience, generating further exposure and potential referrals. It's a tasteful way to expand your reach and create a positive buzz around your brand.

5. Appreciated and Valued Gifts

Wine is often regarded as a thoughtful and valuable gift. By offering promotional wines as giveaways, you show your clients, employees, or event attendees that you value their partnership, loyalty, or presence. It creates a sense of reciprocity and appreciation, fostering positive sentiments towards your brand. A well-chosen bottle of wine can leave a lasting impression, ensuring that your gesture is remembered long after the event has ended.

Takeaway

Promotional wine bottles with custom designs and labels offer an innovative marketing approach to capture the attention of younger generations and create a lasting impact. By aligning the branding with the preferences and tastes of the target audience, companies can effectively engage with the digital generation and enhance their marketing strategies.

First seen at: http://www.campaignbrief.com/2015/09/reborn-group-partners-with-avl.html