We've all encountered or even been given promotional items at some stage. Whether it was a promotional pen at a tradeshow or a t-shirt you won at a concert, promo items are no longer limited to these basic giveaway goodies that previous generations have relied on. Things have changed, and businesses like Cubic Promote are at the forefront of the change in marketing swag from cheap freebies to bespoke corporate gifts. Today on the blog, let's delve into why this shift has occurred and why it's important to take note of when you make your branding choices in the future.

The Shifting of Brand Awareness

Modern Australian businesses are investing more in their brand reputation than ever before, and let's be real; whether they're a burger restaurant or a home nursing service, they're keen to showcase their values, culture, and individuality in a way that will draw attention. By providing high-quality,

While apps for organisation are an important part of our busy modern lives, there's still a place in most Australian households and businesses for classic items like calendars, diaries, and organisers. Why? Because your phone can beep at you as much as it wants, there's no beating a calendar that stares you in the face every time you open the fridge for a cool drink on a hot summer's day! Or a diary on your desk every time you come into the office. Or an organiser that you carry with you from appointment to appointment. Sometimes the classic, manual things just hit different.

He gets it

In addition, calendars and diaries make for affordable gifts for businesses looking to purchase new year's items for valued staff and clients.

Back in March, we talked about our most popular promotional umbrellas styles. Since then, the Eastern states, in particular, have seen a heck of a lot more waterfall from the sky, and the need for durable custom umbrellas has soared. So today on the Cubic Promote blog we're going to talk about what to look for when buying promotional umbrellas so you can make an informed choice when ordering brollies for your team.

Opt for Fibreglass Frames

If you want umbrellas that will survive intense weather and won't break after one or two uses, then it's probably best to invest in umbrellas with fibreglass frames. Stainless steel used to be one of the top materials you could use when making a quality umbrella frame, but times have changed since then,

The most obvious places for promotional merchandise which we see daily is from fast-food chains. McDonald's, KFC, Pizza Hut, Dominoes and others, often have one-off promotional events or gifts with tip-on purchases. Did you know, though, that promotional products and tip-on gifts are just as famous for expensive purchases? 

The Mini Cooper Experience

One example of how car manufacturers increase brand awareness for their automobiles is through the use of promotional products like Mini Cooper. Brand awareness is established the moment a potential buyer steps into a car dealership and continues even after driving away in their new car. By utilizing promotional items, companies can create excitement around

I love Supreme, I can never afford Supreme though, but hey, its amusing nonetheless going through all the crazy high priced random assortment of merchandise that they tend to offer every few months.

1. Supreme: The go-to brand for trendsetters.
2. Limited releases create hype and exclusivity.
3. Collaborations and unexpected drops drive demand.

What is Supreme?

Supreme is a powerhouse in the streetwear world, renowned for their top-notch skate apparel and accessories. From t-shirts to hoodies to hats, Supreme has become the go-to brand for trendsetters trying to make a statement. Their clothing often features fresh graphics or luxe fabrics like velvet and

The tape measure was invented in 1868. A man by the name of Alvin J Fellows in the USA (Connecticut) came up with the idea of encasing a retractable measuring strip within a tiny box. Hence, the tape measure was officially born. Today, the tape measure is found in every toolbox around Australia and inside every household.

1. James Chesterman first invented measuring flat wires in 1829.
2. Promotional tape measures offer branding opportunities.
3. Practical and cost-effective marketing tool.

The True Inventor

Although Alvin J Fellows, is widely known as inventing the tape measure in its current form, the original inventor was

Who would have thought, that the promotional logo branded straws would have been the hit product of 2018? In 2019, I am prepared to make a bold prediction, that spoons custom branded with your logo or graphics of choice will be incredibly popular. Are you curious as to why? Well read on and find out!

Eco Gifts and Straws in 2018

Straws were the surprising product of 2018. In fact, for the first six months, the concept of a reusable straw was not even heard of. That was until a TV documentary began showing the effects of plastic straws, and how this single-use item would take decades to biodegrade in landfill. The popularity of promotional custom branded straws took

This coming Saturday on the 1st of December is the national Eat a Red Apple Day in America. Although this is not a day that is honoured in Australia, I think we can all agree that eating an Apple is just about the most deliciously healthy thing that we can do for ourselves. I don't know about my fellow Aussies, but I for one will definitely be observing this particular day. Why don't you also join me and celebrate the humble apple, with an Apple Shaped Stressball.

Anytime is a Good Time for Healthy Eating

Virtually everyone I have ever met would probably agree that they can eat a little bit healthier. Align healthy eating with your corporate and organisation values for both staff and customers makes perfect sense. Your organisation will benefit from:

• The

Do you know what the 30th of October is? Yes, I realise it is a Tuesday, but not just any Tuesday. It is officially Checklist day! Do you have a to-do list? Then today is the day to write it down, or better still start running those errands and completing those tasks to check it off!

1. Craft a powerful checklist for productivity.
2. Personalise your checklist with branded notebooks.
3. Stay organised on the go with portable notebooks.

What To Do on Checklist Day?

On Checklist day you need to write things down that you need to be completed.

• Any outstanding work tasks - check!
• Groceries?