Scholl is a brand that most people associate with insoles. Not terribly exciting, actually it is downright boring. Although I am sure their product is exceptional (I use them myself) most people will simply purchase their products and not think much about it.
- Scholl cleverly connecting the idea of a racing car pit stop to their foot care products, providing shoppers a fun and relaxing "pit stop" experience.
- The booth offered pedicure services and had staff dressed in promotional tees and race car driver jumpsuits, enhancing the overall theme.
- They gave away foot-themed merchandise such as branded thongs and foot cream, increasing brand exposure.
So how to make a brand and a product a little bit more exciting? What can be done to make people queue up at a Scholl pop up booth to find out more about the company? Well some clever marketing folks came up with the following:
- Set