Crazy or Regular, What's Your Style?

As a marketing manager for the business I am working in (Cubic Promote, obviously), a particular question comes up from time to time. Do I use promotional giveaways to run a conservative campaign and keep the status quo? or do I run a marketing campaign that is crazy that will attract a lot of attention. Crazy or not crazy?

The Case for Crazy Marketing Campaigns

A crazy marketing campaign means doing something dramatic and unexpected to create awareness. The attention that a crazy marketing promotional item gets means you get instant exposure. If it is bold enough, you get some excellent brand marketing through:

  • Social Media Sharing
  • Word of Mouth Sharing
  • Local Media Sharing


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