Customised Apparel & Bags

So, we need to talk about fashion, and back packs, and what high fashion does to the concept of a backpack... Alleged fashion designer Rick Owens has a reputation for outrageous and controversial displays at his fashion shows, but he still managed to shock and astound at his Sprint '16 showing last week when he sent models walking down the runway with people strapped to them in the alleged style of a 'human backpack'... Because, fashion.

Now, maybe we just don't have the refined palette and artistic inclination of consumers and appreciators of high fashion, but this just looks plain weird to us... Surely strutting along with a custom printed backpack, a branded satchel bag or even a drawstring travel bag slung over one's shoulder would be more sensible and practical than strapping another person to you!?

Apparently, Owens was attempting to make a statement about "women supporting other women". "Straps can be about restraint but here they are all about support and cradling. Straps here become loving ribbons," he told Dazed. (Rick, mate, maybe you should leave the artistic expression of women's struggles to, I don't know – actual women?)

Branded Promotional Giveaways

Pretty sure the only 'bags' fashion show guests will want to be seeing at his next show will be promotional tote bags filled with customised giveaways and corporate gifts (hopefully not straps to DIY his bizarre fashion aesthetics at home...).

First seen at: http://www.thefader.com/2015/10/01/rick-owens-ss16-backpacks