To get the absolute best value custom logo merchandise a huge emphasis must be placed on selection and being appropriate. An item selected for your event which is inapproriate either for the recipient, or for your organisation or for your event or worse still a combination of these 3 leads to money which will be wasted. The other day I posted about some really hilarious products which I have come across which obviously werent quite right. However even with simple basic custom branded products some may be better than others.

In the backseat of my recently purchased (2month) old hatch back I still have an odd box of various items from our car dealership. It contained several items which to this day I am still unsure what they were. In fact there was also a pencil case too!! The box has not been moved and I think I will go downstairs in a second to throw it out!! why? well I purchased a car and the items all branded with a logo just doesnt mean anything to me. I do feel bad for the purchasing officer though who went through all the effort.

On the other hand in the front of my car I got this promotional torch. Its an custom branded eco torch where its powered by a crank which is used to generate power. I use this all the time. At night, in car parks when I've dropped something and more. This item I received during the City of Sydney Light Festival held recently. I received it for free and I have no intentions of ever disposing it, the fact that its got a website as well as the festival name pretty much cements this brand name to me day in day out. (ps by the way we didnt supply these particular products)

So thats the thing. A well branded product which is appropriate and useful and is aesthetically appealing in my opinion should rank equally alongside your budget in importance when selecting branded merchandise for your event. Why? Because it will save you money and your recipient will thank you for it!!