Upon learning that acclaimed designer Marc Newson has joined forces with Apple, we got to thinking about the extent to which leading designers influence our everyday lives. After all, from morning through till evening, the products we interact with have been designed by someone. The better designed the promotional giveaway, the more productive and memorable our interaction with it is. Good design can not only make or break your commercial merchandising success, but it can extend your brand's influence and style in ways you might not have even imagined.

• Prioritize good design in promotional products to create a positive first impression and increase brand recognition.
• Focus on usability and ergonomics for a better user experience, ultimately leading to long-lasting brand loyalty.
• Encourage word-of-mouth marketing through impressive designs that resonate with your target audience.

Take for example the work of pioneering industrial designer Dieter Rams. Best known for his consumer electronic and shelving designs, Ram's core principle ("less, but better") has since been taken to heart by industry giants like Apple. By trying to minimise uselessness and maximum appealing functionality, Apple brought us the iMac back in 1998. The innovative computer took the world by storm with its vibrant colour highlights blended with smooth, high-tech lines. Nowadays Apple is applying similar techniques to their iPhone range - and how many of us can say we don't own one of those?

What makes Apple designs (innovated by Jonathan Ives) or even the fashion designs of talents like classic innovator Coco Chanel so influential on our everyday lives, even now? Simply put, by designing products that we enjoy using and that look good while we're using them, designers are able to influence what appeals to us. And now we, as Australians, can be proud of Marc Newson embarking on a new design journey with Apple. We look forward to seeing what influential product he comes up with next!

Boost Brand's Impact and Success

Selecting promotional products with good design is crucial for the success of your marketing efforts. Well-designed promotional items can significantly impact brand perception and customer engagement. Here are some reasons why you should prioritize good design in your promotional products:

1. First impressions matter: A well-designed promotional product will create a positive first impression on potential customers, partners, or clients. It reflects the quality and professionalism of your brand and can help establish trust and credibility.

2. Increased brand recognition: Good design can make your promotional items stand out from the competition, making it easier for people to remember your brand. Unique and eye-catching designs will be more memorable, leading to increased brand recall and recognition.

3. Enhanced perceived value: When a promotional product looks and feels high-quality, the perceived value of the item increases. This can lead to a higher likelihood of the recipient using the product, keeping your brand top-of-mind and potentially leading to increased customer loyalty and brand advocacy.

4. Better user experience: A well-designed promotional product not only looks good but also functions effectively. Prioritizing usability and ergonomics in your product design ensures that recipients will enjoy using the item, further promoting a positive association with your brand.

5. Emotional connection: Good design can evoke emotions and create a sense of connection between the recipient and your brand. By choosing promotional products with designs that resonate with your target audience, you can foster an emotional connection that may lead to long-lasting brand loyalty.

6. Promotes sharing and referrals: When recipients are impressed by the design of a promotional product, they are more likely to share their experience with others, either through personal conversations or social media. This word-of-mouth marketing can help generate buzz and interest in your brand.

Takeaway

Prioritizing good design in promotional products is essential for creating a positive first impression, increasing brand recognition, enhancing perceived value, ensuring a better user experience, fostering an emotional connection, and promoting sharing and referrals. By investing in well-designed promotional items, you can maximize the impact of your marketing efforts and leave a lasting impression on your target audience. Investing in well-designed promotional products can significantly boost your brand's impact and success by creating positive impressions, fostering emotional connections, and promoting sharing and referrals.