Big bucks are spent by big companies in creating a new logo, and or modernizing it so that it speaks to its customers. Thanks to Business Insider (http://www.businessinsider.com/corporate-logo-changes-2015-10?IR=T) this year alone, 20 top companies around the world have changed their logos to define their brand.  It seems 2015, maybe a year of change?

So what do you think of these 6 new logos and what was your reaction to them?

For the first time in 16 years, Google underwent a significant change to their logo. Google kept its primary colours Blue, Red, Yellow and Green, but did you know they created its own font type? They call it Product Sans.

Popular music streaming service Spotify also updated their logo in June, even though they only went through a change not too long ago in 2013.  Their latest change was to a fresher shade of green which apparently caused a lot of outraged tweets on Twitter.

Facebook users, did you notice the subtle change? At first glance I must say I didn’t see the difference, but their designer Eric Olson, the creator of the previous logo has given their existing typeface Klavika a tweaking. Can you spot the differences?

Hotel chain Best Western has definitely given their logo a new modern look.

Just seeing the word KFC has made me hungry, Colonel Sanders still looks the same over the years but the latest logo has gone back to its original roots of 1952 branding.

Multinational hardware manufacturer Lenovo has been given a face lift by Saatchi and Saatchi with an eye catching new logo. The font clearer for easier reading and the word surrounds itself in a range of colourful backgrounds. Its’ meaning? From Lenovo Blog Post “The cornerstone of our new identity is our new logo — a mark that is made up of two key elements. First, there’s the word Lenovo, which we’ve designed in a more contemporary way, making it more readable so there are no pronunciation issues around the world. More importantly, this wordmark is housed in a containing shape, which is meant to be more than just a design element. It acts as a window into culture and the world that surrounds us, housing a range of images, colors and patterns.”

So 2015, has seen a new launch of corporate logos from top key businesses will you be considering an update to yours? If so, don’t forget to budget for marketing merchandise to coincide with the new launch. Good Luck!