An elegant business deserves an equally elegant brand identity.  It's a means of marketing, of projecting the name, the style, the idea of a business out there. The colours used, the imagery, the font, the layout. All of these add up to something greater than the sum of its parts and all of these are used to represent a business. A stylish, luxurious, and yet rather uniquely designed restaurant should reflect their identity in their packaging and merchandise. Which is just the case here:

Restaurant Branding 1

Stylish Restaurant with Stylish Promotional Branding

Sofia Weinstein, a Moscow based art director and graphic designer, in collaboration with a creative studio RADUGA7 created a series of elegant menus, packaging, and business cards for a rather sophisticated and stylish restaurant named Rotonda. Inspired by the cozy, yet luxurious interior of the Rotonda, the brand identity has a wonderful use of colour, with soft peach pastel contrasting vividly with the black, a simple yet elegant typeface, and some excellent images of cooking ingredients and food.

Restaurant Branding 2

Restaurant Branding 3

The branded notepads and business cards are certainly a striking image, and an excellent method of promoting the company's brand. 

First seen on: http://weandthecolor.com/rotonda-restaurant-brand-identity/61424