As 2019 winds down the team here in the Cubic head office prepare for the Christmas/New Year break, we thought it would be the perfect time to look forward at promotional items trends we're sure we'll see more of in 2020. We're basing this on a variety of trends in our own business as well as overall market trends. So, what does 2020 have in store for promotional gifts?

1. Expect growth in eco-friendly promotional products.
2. Athletic performance clothing gains traction.
3. More affordable branded technology emerging.

Eco-Friendly Custom Gifts

Several years ago, when promotional eco-friendly products were more costly to produce and harder to customise, there was a limited market for logo branded items designed with their environmental impact in mind. These days demand continues to increase across the board for quality goods that can be recycled, reused, or are manufactured from eco-friendly material.

2019 has been an amazing year for our eco-friendly product range with items like logo branded metal straws and personalised calico bags flying off the shelves. We predict that this trend will continue through 2020 as Australians continue to be mindful of how their choices impact the world around them. Long live eco-friendly merch!

Performance Clothing Will Gain Traction

Performance clothing (like cool, dry promotional tees) has been around for a while, but it has only been in the last two or three years that the wholesale market in Australia has seen an increase in local interest for these items as marketing merchandise.

In 2020 we're guessing that trend will continue as Aussies companies see the value in clothes that are more durable, last longer, and look incredible with logo printing. The climate in Australia has definitely been warm lately, and if these heatwaves continue having an easy-breathe shirt as part of your uniform could well become essential in some industries.

More Affordable Branded Technology

Finally, we're seeing a definite trend towards greater affordability for electronic devices such as personalised Bluetooth speakers, noise-cancelling headphones, and custom USB flash drives. More factories are producing better quality items at lower prices which means in 2020 an increasing number of clients will be able to invest in premium tech gear for their corporate gifts and promotional merchandise campaigns.  

What do you think? Are there other products you're expecting to see trend favourably in 2020? Let us know your thoughts and remember to drop our sales team a line if you'd like to learn more about any of the custom items mentioned above. We'd also love to hear your thoughts on what the next big trends in the industry might be!

Standout Packaging Options

Investing in unique and creative packaging for your promotional products is a fantastic way to make a lasting impression.

• Custom gift boxes: Elevate your promotional merchandise with stylishly designed gift boxes that tell a story and create a memorable unboxing experience.
• Reusable shopping bags: Help reduce plastic waste by offering reusable shopping bags featuring your brand, ensuring repeated exposure to your target audience.
• Themed packaging: Make your promotional gift stand out with themed packaging that reflects your industry or ties into a specific event or campaign.
• Personalised wrapping paper: Make the presentation an event with customisable wrapping paper that includes your logo and company colours, for a professional finish.

Summary

As we enter a new year, promotional products continue to evolve, maintaining their significance in the world of advertising and marketing. From eco-friendly custom gifts to performance clothing, affordable branded technology, and standout packaging options, innovative promotional products will remain an effective way to grow brand awareness and foster long-term relationships with your target audience. Stay ahead of the curve with Cubic Promote Australia, and give your business the competitive edge it needs in 2020.