If there is one thing we like doing here at Cubic Promote it is kitting out sports teams. More than any other corporate or charity they always have awesome colours for us to work with and the results are always crowd pleasing. In this post, we'll discuss their importance and benefits.

 

  • Engaging fans through diverse merchandise.
  • Embracing global branding strategies.
  • Enhancing Australian sports team offerings.

Sports Team Merch Importance

One thing about creating branded products for sports teams is that their supporters are a lot more fanatical than say the average donor for a charity or the typical client for a companies product or services. The emotional attachment to sporting teams are high no matter what type of sport from Netball, volleyball, AFL, Rugby or whichever code you follow. It is because of this emotional attachment that you typically find custom branded products are normally sold at a premium price. The premium though is in no way a master plan to take more money from fans but is merely the fact that the fans want to distinguish their support for their club from others and realistically money is pumped back into the club anyway.

 

In most instances though the branded products for sports teams especially high profile teams tend to give back higher quality products to the fans in return. Some of these products are held on tightly such as team scarves and official jerseys whilst others are sold on ebay. For premium teams the bid price for some products can go up in multiples from the original cost. Sporting teams are really pioneers of our industry with a lot of the products they go for trickling down to our normal range of branded products.

 

In Australia though compared to our American and English counterparts the range is quite small. This is a bit unfortunate but possibly due to the fact that most of our sports stars and teams do not really have a global following. Some of the products that I have seen overseas are ones that I would love to have myself so if you are managing a sporting team please please please get in contact with us to see how we can help bring up the range of your merchandise.

Cultivating Consumer Culture

The profound emotional attachment fans feel towards their teams boosts the demand for branded items - not just as a sign of support, but as a means of connection.

  • People proudly adorn themselves in their team's colours, making jerseys and promotional sports scarves top-selling items.
  • Fans enjoy showing their loyalty even in their day-to-day lives. Thus, watches, shoes and socks, and cufflinks serve as subtle tributes to their favourite teams.
  • For fans who cherish matchday excitement, dart boards, board games, and custom lamps can recreate some of that thrill at home.
  • Teaming up with technology, branded headphones and Bluetooth ear sets meet the modern fan's demand for functional yet identifiable products.

Building Merchandising Muscles

While Australian teams are mastering basics, there's tremendous potential for growth by observing the practices of globally influential sports teams.

  • American and English clubs show us that lifestyle items such as fluffy slippers, pillows, rugs, and leather recliners and office chairs can create a feeling of home team home.
  • Off-field/court jerseys & team wear, wall stickers, and curtains can add to the sense of belonging fans cultivate.
  • Unconventional items like dolls and ear muffs can be delightful for younger demographics.
  • Incorporating a wider variety of branded products may help Australian teams build a global fanbase.

Summary

In conclusion, sports fans are not just spectators but participants in the sporting culture. As they loudly and proudly showcase their support for their respective teams, branded merchandise turns into physical symbols of their passion. At Cubic Promote Australia, we believe in the power of these connections and are excited to work with teams ready to embrace the full potential of branded sports merchandise. Together, we can make the Australian sports merchandising scene as vibrant and diverse as those that our American and English counterparts enjoy.