I've been hearing more and more about Kogan televisions in various websites and blogs lately. For those who dont know Kogan is a young Australian fellow who sells Kogan branded T.V sets online. What I found curious about him is that he really makes dramatic statements regardless of authenticity and his comments more often than not are really really out there! This makes him perfect fodder for the media to latch on and in the process this gives him free publicity.

Securing free publicity is not easy and never happens instantly. However no matter who you are you it can be accessible to you and consistent efforts will help you get some rewards.

I recently read about Justin Herald who grew a $50 outlay selling t shirts at Parklea Markets to a multi million dollar enterprise. One aspect about him was that he managed to build publicity momentum. How? Well he had an odd type of personality & he really made the most of his time. You can too. Think about it, in a quarter of an hour, you could email a pitch to five journalists, place three follow-up calls, or research a new media outlet to see whether it might be a PR opportunity for you.

Justin first appeared on an Alan Jones radio segment, later he realised that journalists often found their next story by checking out their peers..... this led to his next interview with A Current Affair. The next morning he got heaps of calls from retailers wanting to stock his products.

Here are some tips that may help you garner some PR for your business:

1) Persevere and put in the time to develop new ideas to spark media interest. Then follow up with journalists that you want publicity from.

2) Start small. Locally in fact. Its easier and gives you credibility as you are already a local.

3) Alternatively focus on one area. Eg. Marketing Press or Engineering Press only.

4) Write down what you achieve and 3 things to do to achieve them.

Ultimately persevere and focus. Its a daily task to follow up and to strategise. Pitch and follow up with phone calls to journalists!!