If your organisation is thinking of changing up its current logo, why not take a page out of the Run For Cover Records' book and launch some promotional swag at the same time? Today we're looking at slick, simple new merch range for an indie business that decided to revise its logo and make an impact with merchandise at the same time.

Make Your Logo The Star

If you're looking to transition away from a daggy old logo into something more modern and in-tune with what your business or group currently does then the Run For Cover Records rebrand is certain to provide you with some inspiration. Their new logo is a significant departure from the old one and their simple new range of merchandise taps into this new look perfectly.

Simple Merchandise That Recipients Love

One thing that's very tempting when you're rebranding is to put out dozens of different promotional products featuring your logo. This can often leave you out of pocket when the less popular items don't end up selling or being claimed. One way to avoid this is to stick with simple, straightforward products that are sure to be a hit with your audience. RFC's store did just this by launching just a handful of tried-and-tested promo items featuring the company's new logo design. These include:

• Logo Emblazoned T-Shirts
• Custom Printed Sports Shorts
• Branded Calico Tote Bags
• Logo Decorated Drink Bottles

Not many items, right? That's because, for smaller businesses and those testing the waters with a new logo, it is smart to see how best-selling products like promotional t-shirts and tote bags go before launching obscure items like back scratchers. Chances are if you can't move something as cool as a t-shirt with your logo printed on it, a back scratcher or promotional nail file is even less likely to move (though this may vary depending on your target audience.)

Be Bold and Stand Out With Your Branded Swag

In conclusion, we can learn a lot from the guys at Run For Cover Records. In such a short space of time they rolled out sleek new logo across their store products without going overboard with variety they profited as well – cashing in on some spontaneous swag sales via an online clothing store. If you're serious about making an impact with your newly rebranded product range then it could be worth exploring branded merchandise ranging from promotional t-shirts to cap ideas that tap into popular trends with today's customers.

Help With Your Marketing Swag

If you're not sure how to make a limited edition marketing merchandise drop work, then speak to the experienced team at Cubic Promote. We can provide you with product recommendations, samples, pricing, and artwork assistance no matter what your industry. So what are you waiting for? Get in touch with us today!

Details found here: https://runforcoverrecords.limitedrun.com/categories/rfc-summer-drop-2020