It'd be hard to argue that 2017 has been anything other than a pretty rough year for the world. There's been problems across the globe, both social and environmental, as well as political divisions here and abroad. Fortunately, the people at Pantone have decided in 2018 things are going to look up for us all thanks to their imaginative and inspiring new colour of the year; Ultra Violent.

Promotional Branding Colour for 2018

Pantone, who is responsible for the PMS colour chart that is an essential element in branding logos on promotional products, has announced that Ultra Violent will be the innovative and inspiring colour of 2018. Citing classic counterculture icons like Prince, David Bowie, and Jimi Hendrix, Pantone has suggested this new purple hue is about pushing the boundaries of creativity, and we couldn't agree more!

Rather than feeling in the doldrums of a tough 2017, the Ultra Violet colour encourages designers and artists to embrace new challenges and work bold shades into existing designs. So if you're considering rebranding in the new year, or are thinking of producing some new logo branded products for a marketing event, you can get ahead of the curve by working Ultra Violet into your designs now!

We've noticed a steady increase in the number of vibrant purple shades being used in logos over recent months, and we can't wait to see more custom packaging and products using Ultra Violet in the new year!

First spotted here: https://www.pantone.com/color-of-the-year-2018

Article Updated 13/03/18: New product images added featuring Ultra Violet on promotional products.