There is an incredible amount of variety when it comes to promotional tee shirts - too much variation in fact. Having a weird graphic or a cool caption is not enough sometimes to attract attention. This is where associating your tee shirt design with another popular event comes in handy. In this case study below, the TV show Stranger Things provided a massive boost for an obscure Weird Al tee shirt design.
Mass Appeal via TV
The TV Show Stranger Things on Netflix is a phenomenally successful and popular tv show. It is so prevalent in fact that merely having a tee shirt design worn by one of the main characters, has to lead to it being sold out.
In this instance, the tee shirt worn by Dustin Henderson depicts an image of the musician Weird Al. Weird Al released a hit song 40 years ago. Millions have seen the picture of Weird Al on Dustin's tee shirt of people.
The mere sight of Dustin Henderson wearing it provides the Weird Al tee shirt with street credibility and exposes his image to millions of new young fans. This co-incidental exposure will help with Weird Al's concert tour, new album as well as printed tee-shirt merchandise.
Type of Print Used In the Tee
I cannot help but analyze the tee shirt. The garment worn in Stranger Things is a Pastel Blue, personalized with a full-colour transfer print. This results in a vibrant full-colour print with a photo finish. If you were to touch the tee-shirt, you would notice that the branding and image are slightly rough to the touch, almost like a decal that has been applied.
The tee-shirt, in summary, is exceptionally branded.
The Power of Pop Culture References in Promotional Merchandise
Tapping into the world of pop culture is all the rage in the promotional merchandise biz. Linking your business to the latest TV series, films or happenings can give you a quick fame and revenue lift.
If you want to really connect with your audience, try using pop culture in your designs. It's an entertaining way to make a connection and create a strong bond between them and your brand. Plus, it could lead to more passionate customers - setting the stage for better loyalty rates down the road!
Creating Custom Branded Tee Shirts That Stand Out
What makes a custom t-shirt special? It's not enough to just print your logo on a basic shirt - you want something unique that captures the true spirit of your brand and looks great too. That's where creativity comes in!
Try using fabrics that feel nice, bright colors, and big fonts to grab people's eyes. See how different printing techniques like screen printing or digital prints can make your t-shirts really stand out.
To sum it up, promotional tee shirts are a great way for companies to boost their exposure and get noticed by more people. Making use of cool pop culture references together with good quality designs and fabrics could bring awesome returns!