What would promotional merchandise look like, if you took one of the worlds most recognisable cartoon characters in Spider-man with 3 of the largest companies in the world? United Airlines, Sony Pictures and Marvel Studios Disney have collaborated to produce merchandise for the new Spider-man movie. What do the results look like? Read on and check out the visuals below.

1. Branded merchandise boosts recognition.
2. Well-planned products leave lasting impressions.
3. Cross-promotion partnerships drive customer engagement.

Why Do Travel Promo Packs Work?

Promo gift sets on planes have a significant impact for several reasons. Firstly, they give brands an opportunity to make an impression on passengers at a vital part of their journey and encourage them to think about the company in future. Secondly, getting freebies makes folk feel valued and appreciated which helps generate customer loyalty with time. Plus randomly receiving gifts adds excitement and encourages people to talk positively about the firm amongst family or mates. Finally being able to actually interact with goods can help people visualise how it might fit into their life - increasing the chances that they eventually buy something from the business. It's easy to understand why promotional gift packs are such successful marketing tools when travelling by plane!

So what type of products is on offer? Virtually the entire amenity kit typically provided on an aeroplane flight has been revamped, Spider-man style.

- Earplugs in a Spider-man sachet
- Moisturisers
- Tissues
- Promotional plastic pens
- Sleeping mask (I am really digging this one)
- Toiletry Bags
- Custom printed socks
- Toothbrushes

These products were first seen in June 2019, in the leadup to the new movie. What is entirely (not) coincidental, the United Airlines aeroplane is featured in the film too.

What adds even more charm to this entire branding and marketing campaign, there is an in-flight Spider-man themed safety video.

A perfectly executed Spider-man promotion and a win for all involved. I love this promotional marketing campaign.

A Marketing Message that Sticks

Marketing messages that Stick like a web (pun intended) is hard to achieve. This is why United Airlines decided to collaborate with Disney Marvel and Sony Pictures. Through the use of an exclusive travel kit, these products have proven to be a hit already. These Spider-man themed promotional items are doing their rounds right now on social media, and from what I can gather, people love them.

Benefits of Branded Merchandise

Success of promotional campaigns with branded merchandise lies in its power to combine utility and association. Here's why:

• Higher Brand Recognition: Branded items help the customer recall the company piece whenever they use it. Imagine sipping your morning coffee from a Marvel-themed mug and instinctively associating it with the new Spider-Man movie.
• Customer Engagement: Customers get to interact with the merchandise, which solidifies their connection with the brand. A United Airlines passenger using a Spider-Man sleep mask, for example, is immersing themself in a unique, branded experience.
• Media Exposure: Cleverly designed merchandise can generate buzz on social media platforms, becoming an advertisement in itself. For instance, Spider-Man themed amenity kits circulating on Instagram, Facebook and Twitter.
• Built Customer Loyalty: Offering promotional products shows customer appreciation, thereby fostering brand loyalty. An airline passenger might develop affinity for United Airlines due to its pleasurable Spider-Man themed in-flight experience.

Making Your Merchandise Count

Having your brand standout in a sea of promotional products requires careful planning.

• Distinctiveness: Unique, quality items get noticed over commonplace products. Don’t just offer promotional metal pens, offer Spider-Man themed pens that spark a conversation.
• Utility: The more useful a product, the more it will be utilised and by extension, the more exposure your brand gets. Practical items like toiletry bags and custom printed socks score high on this metric.
• Tie-ins: Cross-promotion with popular franchises or themes can give your merchandise an automatic audience. Collaborations like the one amongst United Airlines, Marvel Studios Disney and Sony Pictures is an excellent example.
• Consistent Branding: Your promotional products should reflect your brand's values and image. Consistency in branding, down to the logo, fonts, and colours, helps in making more profound impressions on consumers.

Takeaway

By understanding the potential that promotional products possess in shaping brand perceptions and by ensuring those products fit both your brand and your audience, you can achieve successful promotional campaigns akin to that of the Spider-Man movie. However, it takes precision in execution, and that's where Cubic Promote Australia comes in, helping you curate the promotional materials that will leave your customers both delighted and loyal.