Earlier this month, the organisers of the Tokyo 2020 Olympics ran into some trouble when designer of the official logo Kenjiro Sano was accused of plagiarism against the design of the logo for the theater of Liège in Belgium.

Classic Branding Mistake

This is a classic lesson in doing your research when it comes to your branding. The organisers had to make the decision to scrap the logo amid the controversy and start over again.

The only positive to the embarrassingly widespread publicity of the disgrace, designers from all over the world immediately reacted by producing their own alternatives to the abandoned design and shared them on all platforms of social media. Some of these designs were truly remarkable...

These "more is more" logo designs are great examples of busy logos done right - especially the kaleidoscope evoking design above...

Customised Promotional Merchandise

Many of these would in fact look fantastic on promotional merchandise! Imagine oriental promotional fans, customised trophies, souvenir travel tags and even branded frisbees to play off the active theme of the games...

The pastel colours in the logo below are a refreshing change to the usual use of primary colours in Olympic games logos...

Does your logo need some tampering? Cubic Promote are always happy to offer our custom logo redrawing services to make sure your promotional merchandise looks top notch.

First seen at: http://www.designer-daily.com/designers-offer-alternatives-to-the-abandonned-tokyo-2020-olympics-logo-54843