The Porsche 911 is an awesome vehicle and the company that makes them wants you to know exactly how awesome they are because they want you to buy as many of them as possible. Which is why it has created these promotional items that is truly unique. Porsche has created a prism (some made from glass, others from plastic) as part of its marketing. This prism does some rather interesting marketing things.

• Porsche's unique marketing strategy uses a holographic prism to showcase the 911 sports car.
• The prism enhances engagement by evoking wonder, amusement, and curiosity.
• This innovative campaign highlights Porsche 911's distinctive features and the brand's commitment to excellence.

What is Porsche 911?

The Porsche 911 is a high-performance sports car manufactured by the German automobile company Porsche AG. First introduced in 1963, the 911 has become one of the most iconic and enduring sports car models in automotive history. It is renowned for its distinctive design, impressive performance, and exceptional handling. The Porsche 911 features a rear-mounted flat-six engine and an independent rear suspension, which contribute to its unique driving dynamics and handling characteristics. Over the years, the 911 has gone through several generations and numerous model variations, including coupes, convertibles (Cabriolet), and Targa versions.

Porsche has also produced high-performance variants of the 911, such as the Turbo, GT2, GT3, and GT3 RS, which cater to enthusiasts seeking even greater performance and track capabilities. The 911 has enjoyed a successful motorsport career, with numerous victories in prestigious races like the 24 Hours of Le Mans, Daytona, and Targa Florio. The Porsche 911 is an iconic sports car known for its distinctive design, powerful performance, and exceptional handling. With a rich history and multiple model variations, it has cemented its place as a classic in the automotive world.

A Marketing Item Unlike any Other

Porsche has created a physical prism that is being mailed out to select and potential clients (I am still waiting for mine through the mail). Also this prism has been included as a tip-on gift on the cover of a local business magaine. With this prism device and a Tablet, you can create a unique hologram of their brand new car. The hologram plays out a video about the car and looks absolutely amazing.

Increased Engagement

The thing with promotional gifts, is that they are used to create engagement. If you can create other emotive feelings such as, wonder, amusement and curiosity then you are definitely onto a marketing winner. This is exactly why I think this new marketing campaign by Porsche is so interesting. I am sure it took a lot of creativity and money to make this happen, but hey, we are talking about a very pricey sports car here! So nothing but the best!

Takeaway

Porsche's innovative marketing strategy showcases the brand's commitment to excellence and the distinctive features of the iconic 911 sports car. By using a unique holographic prism to evoke emotions like wonder, amusement, and curiosity, Porsche effectively increases engagement with potential clients, further solidifying its reputation as a leader in the luxury automotive industry. This creative campaign demonstrates the power of cutting-edge marketing techniques in capturing attention and driving interest in high-end products like the Porsche 911.

Article first seen on website: http://qz.com/651739/porsche-has-developed-a-holographic-ad-to-convince-you-to-buy-its-911/