Soccer shirts or football jerseys are some of the most sought after products being sold in the sport today. People want to wear the jersey of their favourite team when they play matches, they want to represent their favourite player, and they want to show off their team colours even though most of the matches being televised in 2020 are old games on repeat. But did you know that some of the older logo branded sports tees have value well beyond nostalgia? Today we're looking into some of the most expensive soccer tees in the world!

What Makes Logo Branded Jerseys Worth Money?

Sure most of us would be keen to spend between $50-$100 on an authentic logo branded jersey for our favourite sporting team, but would we pay over $1000? Not likely! So what makes some classic football shirts worth more than others? It comes down to what makes them special.

• The shirt may be a limited edition top worn only for a small number of away games, or it could have a flaw that means there aren't many exactly like it available. Scarcity drives up value for any item, particularly when there are avid collectors involved.
• The shirt design may be associated with a famous match or player, such as the Napoli 1990-91 home shirt that was worn during Diego Maradona's final game with the club.
• The shirt may have an eye-catching design or unique pattern that, when combined with the factors above, makes it special.

Examples of Valuable Logo Branded Football Tees

Want to know how to spot one of these incredible shirts in the wild? Here are 4 of the rarest and most valuable around!

Barcelona FC Promotional Shirts

The orange promotional tee above is for Barcelona FC and is worth almost $1200AUD. What makes it such a special shirt? It is from almost 3 decades ago and was worn during the club's first-ever European Cup win. There were some memorable moments in that match, but Ronald Koeman's goal in extra time is still in people's minds all these years later.

Napoli Home Jerseys

The blue sports jersey above is the Napoli 1990-91 home shirt made internationally famous by Diego Maradona, who played for the team between 1988-1991. It is worth around $1000AUD because getting authentic club shirts from Maradona's final year playing for the team is very difficult and those wanting a true piece of football history are willing to spend big bucks to get the real deal.

Dutch 1988 Orange Jerseys

The Netherlands wore this shirt during the 1988 European Championship only, which is surprising given how instantly recognisable the Adidas design still is to this day. In addition to this, the Dutch actually won the championship that year (for the first time ever!) meaning the bright orange club tee from 1988 has gone down in history as one of the greats.

Final Soviet Union Soccer Shirts

Similarly memorable, albeit for different reasons, this bright red shirt is the final Soviet Union shirt to feature at the World Cup. The shirt design was worn between 89-91 which means it actually had a good run in terms of usage, but when the Soviet Union dissolved at the end of 1991 it meant no more Soviet soccer team. Russia and other former bloc countries now have individual shirts for their home teams, which makes this final Soviet design desirable simply because of its time and place in history.

How Can My Team Shirts Become Popular?

It is tough to know which items of promotional clothing will make a lasting (read: collectible) impact and which ones will fade over time, so there's no real way to guarantee that your sporting team's shirts will become "classics" like the ones above. However, there are a few ways that you can help drive up demand when marketing your team to fans:

• Limited edition designs -- whether you produce them for away games, or with a limited design for when you're in the finals or touring, by making some designs only available for short periods you're going to ensure there is a high demand for the products.
• Wearable looks -- the Dutch soccer shirt from 1988 is iconic and oddly enough, it looks like you could wear it right now and it wouldn't have dated a bit. Try aiming for designs that are simple, universal, and won't look like a fad a couple of years from now.
• Sublimate your design -- for the best look and to ensure all your sponsors are represented, we highly recommend using the sublimation technique for your branding. The colours look vibrant, the logos look crisp, overall the ultimate for sports tees.

If you're still unsure how to get your team noticed and you'd like some obligation-free marketing advice, feel free to contact the friendly Cubic Promote team today.

Details sourced from here: https://www.gq-magazine.co.uk/sport/gallery/most-valuable-football-shirts