Apple is the biggest company in the world and they have an array of products that have been ground breaking. They were the company which was fresh out of blocks with stylish computers, Ipods, Iphones and Ipads. As of late though many analysts and forums have commented on how Apple seem to have lost a bit of their edge. Their new range of product is no longer as new and with June around the corner everyone is expecting the same regular roll out of a new iphone, a new ipad and potentially other upgrades of other existing products. Nothing substantially new and nothing to get customers excited about and nothing yet to starve off strong competition by other smart phone brands.

Have you thought about keeping your company image fresh? Things like marketing and merchandising go a long way in establishing your image. If you have used the same type of round blue stress ball for your marketing for the past few years it is perhaps time to change. Yes, it may be a little bit of a risk but only just a bit for merchandising. If you were a little conservative or if your organisation is reluctant to change why not simply mix it up a little the next time you are short supply of branded products. For example Red Nose Day charity used to be only about those cute little red noses. As a kid i loved the product, which was just a red little plastic nose on the end of a string, over time though other products have been introduced yearly. These products as a whole easily outsell the original red nose. Best still these products are moving with the trend of the day whilst still maintaining the original tradition of the red nose. Items such as squeezy balls, red noses for cars, soft toys and pens just to name a few. If you have always used the same merchandising product why not order less of them this year and try ordering something else as well this is a small risk in keeping things fresh and keeping your brand name relevant.

The same applies for cheap novelty toys through to high end corporate gifts.