Colour is important to us here at Cubic Promote. Our business is in branding and design, and we tend to see plenty of different artworks featuring every colour under the sun. You could say that we've got a long standing interest in colour palettes. Which is why we find the following images to be very cool. Various distinctive scenes from famous films, and the amazing array of colours used.

1. Movie colour palettes make great branding.
2. Choose colours wisely according to industry.
3. Consistency is key in branding.

Amazing Colour Selections

Mad Max Fury Road was just plain visually intense. Aside from being a 2 hour long car chase, it also had excellent cinematography and a wonderful use of colour. The desolate wastelands of the post apocalypse have rarely been so vivid.

The strange, dramatic and highly symbolic conclusion to the Truman Show, where Truman escapes his false reality by climbing a stairway built into what seemed like the horizon. Strong use of blues and whites for the sky, and black as a solid contrast for Truman's clothing.

The latest cinematic blockbuster based around rescuing Matt Damon. This time on Mars, with an excellent combination of browns and reddish browns used to portray the desolate Martian landscape.

A rather unexpected success, being an R rated film for a relatively obscure superhero, made on a budget that's a fraction of most other superhero films. Deadpool, the decidedly amoral and manic hero sports a dark red and black costume, mostly, as it turns out in the film, so he doesn't have to worry about bloodstains.

The Life of Pi, an Oscar award winning film by Ang Lee, was noted as a visual masterpiece. The story of a boy marooned in a boat on the ocean, trapped on board with a tiger of all things, had some stunning scenes. The boat itself was boldly coloured, white with a red interior, and the interplay of light, the sky, and the water led to a varied colour palette.

Perhaps the above scenes will spark some interesting ideas regarding the use of colour in your art design when branding promotional products.

Brand Palette Selection

Selecting a perfect color palette involves more than just finding colors that look good together. You should also consider what they represent about your company's positioning statement or mission statement because even subtle shading variations strongly affect their psychological impact. Here are four tips on choosing an effective movie color palette suitable for your business:

• Find Inspiration – Look through popular tinsel town productions to get ideas on colour schemes you might want to incorporate into your marketing strategy.
• Consider Your Industry – every industry has specific colours associated with it; financial services lean towards crisp autumnal browns whilst clothing brands go for bright and bold tones.
• Know Your Audience – think about what emotions your colours might evoke in a particular demographic or external audience, is it to encourage them to relax shopping or incite excitement?
• Test Your Palette – before launching, ensure that intended colourways work well together and also translate beautifully both on gadget screens and physical products like promotional t-shirts.

How to Apply Film Hues

So, you've decided which movie colour palette will fit your brand’s identity appropriately.Let's see how we can use it most effectively:

• Consider The Primary Product Colour - Use the primary product as an anchor color accented with supporting shades from the film's selected palette formed by combining colors present throughout each scene.
• Don’t be Afraid - Instead of using tone-on-tone combination restrictively enhances monochromatic visual interest by varying tints (shades), tones (saturation), and intensity rather than introducing new colours wholesale
• Consistency Is Key - Once you have decided on a specific color palette, stick with it! Consistency helps build stronger awareness around one core message—your branding.
• Accents Bring It All Together - Bringing out your favourite secondary colors through text boxes brimming with eye-catching fonts or complementing customised promotional merchandise such as branded backpacks, jerseys & towels.

Conclusion

Using movie palettes when branding promotional items provides businesses with a great opportunity to create unique visuals that catch people's attention while telling stories beyond their product offerings’ standard materials and messaging capabilities. Not sure where to start? Contact Cubic Promote for innovative ideas tailored uniquely towards working best for Australian Markets!

Originally seen on: http://www.boredpanda.com/famous-movie-color-palettes-cinemapalettes/