These days most of us rely on streaming services to enjoy our music on demand. While retro physical media such as records and cassette tapes have found new fans in recent years, there's no doubt that streaming reigns supreme. So how are artists faring in this new landscape? It turns out not well, and that's why promotional band merchandise is more important than ever.

Logo Printed Promotional Items for Artists

Take, for example, English metalcore band While She Sleeps. The group have always had a large variety of unique band merchandise for sale at their concerts (and online), but in recent years they've increased the range considerably. Now their online store doesn't just boast the standard promotional tour tees, but hoodies, caps, vinyls, fan zines, promotional caps, and beanies. Perhaps the star of the band's online store, however, is one humble t-shirt that has made waves among fans and other bands alike.

Using Promotional T-Shirts to Make a Statement

Promotional t-shirts have become a popular way to make a statement. Businesses and organizations use promotional t-shirts to promote their cause, brand or message. Schools, clubs and charities often distribute tee's with their logos on it as a way of raising money while connecting with the community at large. It's also an effective marketing tool when worn in public by supporters, increasing visibility for the organization.

Typically made from cotton or polyester fabric, promotional tees are versatile enough to be worn year round in many different climates around the world. These shirts can come pre-made off store shelves or can be custom designed to suit any occasion – no two designs need ever be alike! With all these varied options at your disposal you're sure to find something that suits your needs perfectly!

The text-heaving t-shirt print is incredibly simple in its look, but the message it conveys is extremely important to music fans and bands alike. While She Sleeps advises through the design that this one t-shirt is equivalent to 5000 song streams on music service Spotify.

Promotional merchandise is how bands are making their money nowadays, rather than through their music releases. The band's fans have already embraced the idea with some sizes sold out, but perhaps the most interesting part of this merchandising drive is that the band are making the design available for use by any artist looking to promote themselves using promotional t-shirts!

What Does This Mean for Australian Artists?

Services like Spotify aren't going anywhere, so like While She Sleeps, Aussie artists are starting to adapt their range to include more logo branded clothing rather than just relying on music sales like previous generations.

It's tough going for creative people these days, but more fans than ever before can now access thanks to online shopping these stores and the wares contained within. So if you're keen to embrace promotional products as a way to earn money for your art and boost your brand visibility, talk to the friendly team at Cubic Promote today.

Details and images spotted here: https://whileshesleeps.com/collections/all