If you don't know about BTS or their McDonald's meal collaboration that's currently running around the world, let us quickly catch you up. BTS are one of the biggest bands on the planet with a loyal fanbase (ARMY) and countless hit tunes, their marketing is similarly cutting edge and their decision to team up with McDonald's to promote a unique meal (that's available in a variety of countries) is just the latest savvy swag choice they've made.

But beyond enjoying a BTS-approved meal, there's also a range of promotional merchandise from the Maccas collab that has fans scrambling to collect them all.

Quality Brand Collaboration for Bands

BTS fans are known for their discerning taste and appetite for quality swag that really represents the group, so when the merchandise aspect of the McDonald's collaboration was announced ARMYs were holding their breath to see what it managed to deliver. We checked out some of the available range online and, while preorders were swamped already last week, we still think the range of logo branded apparel is colourful and exciting enough to talk about a week later!

What makes this BTS x McDonald's capsule collection so fun? Part of the appeal we think lies in the ultra-stylish, minimalist design of the wearables in the range. You're broadcasting your BTS love with absolute style and that's important for any artist, business, or event -- who wants to wear logo printed t-shirts if they don't feel that the t-shirt design is fashionable? Fortunately we think all the items in this range live up to the hype and look fantastic!

Good Design Makes a Difference

Obviously a t-shirt is just a t-shirt until it is customised with your unique logo and the McDonald's fries logo that looks interchangeable with the BTS member roster list design (both in the Maccas red and yellow colours) really help make this collection stand out. You know immediately, no matter which design you're looking at, that this is an item made in collaboration with BTS and McDonald's.

That kind of immediate identification comes from the use of memorable brand colours and designs -- we also see this with the use of the signature BTS purple shade in various pieces of merchandise. It is this consistency and simplicity that we feel makes this range stand out.

Useful Apparel and Swag is Best

Another element of this campaign worth noting is that all of the merchandise serves a useful function, it's not just silly trinkets you're likely to toss after a couple of weeks. Some of our top picks from the collaboration include;

• Logo Printed T-Shirts
• Customised Thongs (Flip-Flops)
• Logo Decorated Socks
• Reusable Bags With Logo
• Customised Bath Robes
• Promotional Umbrellas
• Promotional Keyrings
• and more!

There's also a lot more in the range we haven't mentioned but you can check the full capsule drop on Weverse.

While your brand/event/group might not be big enough to have its own McDonald's meal, that doesn't mean you can't draw inspiration from all the aspects that have been well-handled in this joint campaign. Pay attention to how functional the items you release are & ensure the branding is stylish and appropriate to your audience -- you really can't go wrong with those fundamentals!

If you need further help or product recommendations get in touch with the Cubic Promote customer service team. We're not behind BTS's swag (we wish!) but we can still give you helpful pointers and product suggestions for those keen to launch their own branded merchandise range.

Images and info fro https://twitter.com/HYBE_MERCH, https://www.weverseshop.io/ and https://www.restaurantbusinessonline.com/marketing/mcdonalds-will-start-selling-bts-merchandise-today