The Apple+ TV series Ted Lasso was one of the breakout hits of 2020 due to its deft combination of humour, positivity, and football. However, promotional merchandise from the series hasn't official been available until now. Was the Ted Lasso gear worth the wait? We think there's great branding ideas in this range that work for real life sports teams, schools, and other organisations looking to get noticed!

Soccer Swag for Dedicated Fans

Ted Lasso tells the tale of an American brought in to help coach a British football team, A.F.C Richmond. The club features prominently in the story as does fan interaction with sports and how players relate to one another. So after the first season aired fans were desperate to get their hands on some custom branded swag for the series... only to find that with COVID-19, there was no official gear for them to enjoy.

Cut to June 2021 a month ahead of the 2nd season's release and we're finally seeing some proper soccer swag for Ted Lasso fans. With characters being fans of tea (or coffee, in Ted's case) there's logo printed mugs as well as custom printed drink bottles, like the ones the players drink from in the show. But the top tier swag is reserved for, rather unsurprisingly, team apparel, just like we see for sports clubs in real life.

Personalised Team Shirts & Apparel

When there's a sports team you love it's only natural that you want to don the team colours and support them. It is no different when the team you like is fictional, like A.F.C Richmond from Ted Lasso. Clothing such as promotional hoodies and branded t-shirts featuring Ted's quotes are a big part of the range currently available for the series, but it is in the A.F.C. Richmond swag that the collection truly shines.

Not only are these quick dry athletic shirts made from the same material as authentic team merchandise, but their design reflects exactly what is shown in the series -- a TV football uniform that is indistinguishable from the real thing. Perhaps the best aspect of these sports tees is that they come printed with your a custom name on the back, so you too can count yourself as a member of A.F.C. Richmond. We love this idea and it is one more sports clubs and indeed marketing campaigns need to utilise; personalised branding makes a nice item into a collector's item.

Even if you haven't watched Ted Lasso (which you really should, no promotion it's just a good show!) it is easy to appreciate the effort that has gone into making the apparel and other swag perfect for keen consumers. Here at Cubic Promote we might not be behind the A.F.C. Richmond swag but we can help Aussie businesses with their own personalised merchandise, give our friendly customer service team a buzz today for more information.

Ted Lasso merch info and images found here: https://wbshop.com/collections/ted-lasso