If you do not work in marketing or graphic design, you may have missed the fact that 2019 is the year of colour. Specifically, the colour of the year is "Living Coral." What is it you may ask? What does it look like? And lastly, should you care? Well, if your job is in promotional gifts or merchandising (i.e. like me) or if you work in marketing, event organization, or merely running a small business you may want to check it out.

1. Living Coral enhances brand recognition.
2. Personalise apparel, office and travel items.
3. Use Living Coral to captivate attention.

Living Coral: Pantone Colour of the Year

At the beginning of each year, the organisation Pantone (they are the creators of the Pantone colour chart which is used as a standardised language to describe colour all around the world), creates a specific shade of colour which they think will be popular for that year. Generally whatever they say goes.

So for 2019, the shade of the year is Living Coral. Errr... say what? Well, it's an orange shade with a touch of pink. Expect to see a lot more of this colour showing up at events, fashion, marketing, products, print, and corporate merchandising. The official Pantone colour code for Living Coral is  (16-1546).

Well, it is almost impossible to describe this colour, so let me share with you some product images of what to expect. Please see below.

Living Coral: Consumer Perception Influence

When it comes to choosing colours for promotional products, it's important to consider their impact on consumer perception and behaviour. Living Coral offers several advantages in this regard:

• Attention-Grabbing: Living Coral's bold and bright appearance makes it highly visible and catches the eye of potential customers, ensuring that your promotional products stand out from the competition.
• Optimism and Excitement: The nature-inspired combination of orange and pink in Living Coral evokes feelings of happiness, optimism, and enthusiasm. Incorporating this colour into your promotional items can create a positive association with your brand and make recipients feel uplifted.
• Trendiness and Appeal: By aligning your promotional products with the latest colour trends, such as Living Coral, you demonstrate that your brand is modern and in touch with the current preferences of consumers. This can make your products more appealing, especially to a younger demographic.
• Versatility: Living Coral is a versatile colour that can be used in various settings, both formal and informal. Whether you're organising a corporate event, running a promotional campaign, or simply looking to enhance your branding, this vibrant shade can seamlessly fit into your marketing strategy.
• Brand Recognition: Consistently using Living Coral across different promotional materials helps establish a strong brand identity. Customers can easily associate the colour with your brand, leading to increased brand recognition and recall.

Personalised Promo Products with Living Coral

To further leverage Living Coral's potential, consider incorporating this vibrant shade into your promotional products. Here are some ideas to inspire you:

• Customised Apparel: Design promotional cotton t-shirts, hats, or polos in Living Coral with your company logo. This creates a cohesive and visually appealing branded ensemble for your staff or event attendees.
• Office Accessories: Add a splash of colour to the everyday office routine by personalising essentials like mousepads and sticky post-it notes in Living Coral. These functional items not only serve a purpose but also promote your brand wherever they are used.
• Travel Items: Customise travel-related items like personalised bags, luggage tags, or travel mugs in Living Coral. These practical products can accompany your customers on their journeys while promoting your brand along the way.
• Writing Tools: Consider custom cover notebooks or pens in Living Coral to make a memorable impression during meetings or conferences. These writing tools will remind recipients of your brand whenever they jot down important notes.

Takeaway

In conclusion, Living Coral is more than just a trendy colour; it's a powerful tool to engage customers, enhance brand recognition, and stay on top of the marketing game. Whether it's through customised apparel, office accessories, travel items, or writing tools, incorporating Living Coral into your promotional products will bring a fresh and vibrant feel to your brand. So, why not ride the wave of this year's colour and discover the magic that Living Coral can bring to your promotional campaigns?