In our daily lives we see a lot of corporate logos. When we catch the train, grab a coffee, look out our window at work, or simply watch TV at night - advertising is everywhere and logos are part of our everyday experience. Although we see these memorable brands such as the Commonwealth Bank or Toblerone regularly on items like chocolate bars and promotional pens, there may well be parts of their famous logos that we don't notice at all...

1. Uncover hidden meanings in logos.
2. Logos are vital for promotion.
3. Design logos with impact and purpose.

Logos With Disguised Meanings

You might be a bit sceptical - how can a logo I see every day manage to hide its meaning from me? But it's surprising how many big brands pack a whole lot more into their corporate designs than you might expect. Take for example the Commonwealth Bank. Not only do the two Ms combine in their text logo, their famous diamond logo is a tribute to the Souther Cross constellation in the night sky (not the points, which each denote a star).

The internal networking company Cisco takes some inspiration from its home environment as well. While it might be easy to guess that "Cisco" is short for "San Francisco" in the US, did you know the abstract lines above the brand name actually represent the Golden Gate Bridge?

Those familiar with shopping online will already be aware of the Amazon Go logo, which features a little arrowed line underneath indicating the speed at which they despatch their orders, while also doubling as a smile! But did you notice that the smiling arrow points between the letters A and Z? There's a lot more hidden in these common logos than you might expect!

Even the humble Toblerone snack from Switzerland has a secret bear, hidden away inside the mountain in its famous branding design. This links back to the brand's founding city of Bern, a Swiss area frequently symbolised with a bear.

The common element between all these designs is that the brand seeks to show multiple levels to the company's history and services. The results look great at a glance and remain memorable, but still manage to hide some extra depth in there for those keen to find it. When you're working on your own logo these are great ideas to keep in mind!

Logo Importance in Promotional Items

A logo holds immense significance when it comes to promotional items. It serves as the visual representation of a brand and plays a crucial role in creating brand recognition and recall. Consider the following aspects regarding the importance of logos in promotional products:

• Brand Identity: A well-designed logo helps establish and reinforce a brand's identity in the minds of consumers. When a logo is featured on promotional items like customised pens, t-shirts, or mugs, it increases brand visibility and familiarity, making it easier for potential customers to recognize and remember the brand.
• Professionalism and Trust: A professionally designed logo lends credibility and trustworthiness to a brand. When promotional items feature a logo, it creates a sense of professionalism and reliability. Customers are more likely to value and trust a brand that presents itself consistently, reinforcing their positive perception.
• Leveraging Brand Associations: Promotional items allow brands to leverage the positive associations customers have with their logo. By associating the logo with useful or desirable products, brands can enhance the overall experience for customers, making them more likely to engage with the brand and develop a stronger connection.
• Increasing Brand Reach: Promotional items serve as tangible advertising tools that can reach a wider audience. When recipients use or display items like water bottles or tote bags with a brand's logo, it acts as a silent endorsement, spreading brand awareness to others who see the items.

These points highlight the crucial role that logos play in promotional items. A well-designed logo can create a positive and lasting impression while effectively promoting brand visibility and recall.

Takeaway

In conclusion, the secrets behind famous brand logos reveal the thoughtfulness and attention to detail that goes into logo design. By incorporating hidden meanings and symbolism, these logos tell captivating stories about the brand's history, values, and aspirations. Furthermore, the importance of logos in promotional items underscores the role they play in increasing brand recognition, establishing trust, creating positive associations, and expanding brand reach. When designing a logo for your own promotional items, remember to consider the impact it will have on your brand's identity and perception.

Logos first spotted here: http://www.news.com.au/finance/business/other-industries/the-hidden-meanings-of-our-most-wellknown-logos/news-story/447b6f6b95b6df9b0209d7becefb9871