We've talked a lot about the branding choices of coffee powerhouse Starbucks in the past. Never a company to rest on their laurels, the chain has announced a collaboration with fashion heavyweight, Rachel Zoe. If you thought that the Starbucks branded mugs and cups available before were fashionable, just wait until you see this range!
Fancy Promotional Coffee Cups
First and foremost, this range of limited edition merchandise is only available through select Singapore-based Starbucks stores. Starbucks is well known for their focus on limited availability promo items, with collectors searching across the globe to grab special release gear featuring unique designs. The Rachel Zoe x Starbucks collection is no different, an assortment of stylish promotional products including mugs, wallets, and bags that feature designs that are on the cutting edge of today's fashions.
Included in the range are the following products, each with a luxurious (and very obviously Rachel Zoe) design.
- Premium Logo Printed Vacuum Cups
- Ceramic Reusable Cups Full-Colour Printed
- Colourful Custom Luggage Tags
- Mini Coin Purses With Logo Printing
- Foldable Promotional Shopping Totes
What Can We Learn From This Campaign?
There are a few important points to take away from this latest Starbucks campaign. First and foremost, a collaboration between two powerful brands can be an incredible marketing tool. Fans of both will be compelled to invest in the products available, helping to increase visibility for both. But what if you're not a big brand? Then the power of limited availability is your friend -- use that FOMO we all have as a way to encourage people to get in quick and get their hands on your newest range. If you're simply using marketing merchandise to boost visibility, you can still use that FOMO at events -- only distribute the goods during certain times at your stall, or only hand them out to the first 50 visitors. That will get visitors keen to come and see you ASAP!
If you're still unsure of how to drive interest in your campaign then you can always discuss your needs with the friendly Cubic Promote team and we'll give you advice based on experience and industry knowledge.
Details first spotted here: https://www.starbucks.com.sg/coffeehouse/merchandise/starbucks-x-rachel-zoe