We've talked a lot about the branding choices of coffee powerhouse Starbucks in the past. Never a company to rest on their laurels, the chain has announced a collaboration with fashion heavyweight, Rachel Zoe. If you thought that the Starbucks branded mugs and cups available before were fashionable, just wait until you see this range!

rachel zoe branded starbucks cup green

Fancy Promotional Coffee Cups

First and foremost, this range of limited edition merchandise is only available through select Singapore-based Starbucks stores. Starbucks is well known for its focus on limited availability promo items, with collectors searching across the globe to grab special release gear featuring unique designs.

 

The Rachel Zoe x Starbucks collection is no different, an assortment of stylish promotional products including mugs, wallets, and bags that feature designs that are on the cutting edge of today's fashions.

promotional cup branded rachel zoe logo emblazoned shopping bag zoe

Included in the range are the following products, each with a luxurious (and very obviously Rachel Zoe) design.

What Can We Learn From This Campaign?

There are a few important points to take away from this latest Starbucks campaign. First and foremost, a collaboration between two powerful brands can be an incredible marketing tool. Fans of both will be compelled to invest in the products available, helping to increase visibility for both. But what if you're not a big brand? Then the power of limited availability is your friend -- use that FOMO we all have as a way to encourage people to get in quick and get their hands on your newest range.

 

If you're simply using marketing merchandise to boost visibility, you can still use that FOMO at events -- only distribute the goods during certain times at your stall, or only hand them out to the first 50 visitors. That will get visitors keen to come and see you ASAP!

Conclusion

The relevance of brand collaboration to celebrity has developed hugely over the years, and is now looked upon as an essential part of any successful marketing campaign. Different companies come up with creative ways to utilise celebrity influence for their own benefit. 

 

One way this collaboration comes into play is when brands have famous personalities endorsing their products. This type of scenario gives both parties multiple advantages, in the sense that the products get visibility by being associated with a popular figure but at the same time there's also a human touch added to what was before just an enterprise perceived by consumers as impersonal prior to its endorsement by people they know and admire.

 

The effect generated on an emotional level makes some shoppers more inclined towards making a purchase due to psychological reasons rather than general appeal.

 

If you're still unsure of how to drive interest in your campaign then you can always discuss your needs with the friendly Cubic Promote team and we'll give you advice based on experience and industry knowledge.

 

Details first spotted here: https://www.starbucks.com.sg/coffeehouse/merchandise/starbucks-x-rachel-zoe