Who knew that a programming block that debuted on the Discovery channel back in 1988 would become an international sensation? Shark Week, which as the name suggests features just shows about sharks, is broadcast in 72 different countries annually. We're at that time of year again (Shark Week falls in either July or August depending on the year) and that means the cable TV network has some interesting promotional gift packs in store for lucky shark fans!

1. Connect with your audience authentically.
2. Design unique and practical promotional products.
3. Use social media and collaborations effectively.

Promotional Gifts With a Unique Logo

Part of what adds to the yearly Shark Week experience is the prize pack that Discovery Channel likes to give lucky contest entrants. This year, the Shark Week pack consists of some very fun and functional logo branded promotional products ideal for a day at the beach.

• Logo Emblazoned Cooler Bags: Ideal for keeping drinks and snacks chill when you head to the water, these bags feature the swanky 2020 Shark Week logo and are big enough to fit a whole picnic!
• Stubby Coolers With Logo: Another must-have for a day at the beach? Stubby holders for keeping your drinks cool as you sip on them and relax.
• Custom Decorated Sunglasses: The best way to shield your eyes from the sun when you're having a spell in the great outdoors, sunglasses also look great with custom branding. The Shark Week ones even have a pattern on them that looks kind of scaly!
• Promotional Caps: The Shark Week logo has never looked so good! Caps offer some sun protection for your face when you're relaxing outside, which makes them a great promotional tool for getting your brand noticed during spring and summer each year.

There is also a unique gift item included called an "outdoors wagon" that also boasts the Shark Week logo design. This handy cart can handle taking important camping or beach essentials over even rough terrain, including sand. If we received a pack with all those goodies in it, we'd be pretty impressed!

Get Your Brand Noticed

2020 is a tough year for everyone, there's no doubt about it. However, things like Shark Week (which we can enjoy safely in the confines of our home) help to spread a little joy even during these dark days. By ensuring that the annual prize draw goes ahead the Shark Week team over at Discovery have helped to make things feel slightly more consistent than they might have done otherwise. Plus the lucky winners who get those branded swag packs are going to enjoy using them when all this is over.

How to Emulate Discovery Channel's Campaign

2020 has been a challenging year for everyone, but events like Shark Week bring some joy to our lives. By ensuring their annual prize draw goes ahead, the Shark Week team at Discovery Channel has provided a sense of consistency and excitement. Here are some strategies you can use to emulate Discovery Channel's campaign and promote your brand effectively:

• Connect with your target audience: Discovery Channel understands their audience's passion for sharks, and they have created a campaign that resonates with shark enthusiasts worldwide. Similarly, you should understand your target audience's interests, preferences, and values to create promotional products that align with their passions.
• Create unique and functional designs: The promotional gifts offered during Shark Week are not only branded with the event's logo but also practical and fun to use. Emulate this approach by designing promotional products that are not only visually appealing but also serve a purpose in your customers' lives.
• Utilise social media and online platforms: Discovery Channel promotes Shark Week extensively through social media platforms, engaging with fans and generating excitement leading up to the event. Emulate this strategy by leveraging social media and online platforms to create buzz around your brand, run contests, and engage with your audience directly.
• Collaborate with influencers and partners: Discovery Channel collaborates with various influencers and partners to increase the reach and impact of their Shark Week campaign. Consider partnering with influencers or complementary brands in your industry to co-create promotional products, sponsor events, or run joint marketing campaigns, amplifying your brand's visibility.

Summary

To sum it up, Shark Week's logo-branded promotional products are a hit for fans. The Discovery Channel understands their audience and creates gifts that resonate. You can learn from their campaign by connecting with your target audience, creating practical designs, using social media, and collaborating with influencers.

If you're thinking of your branding options then speak to the Cubic Promote team for information on product options, prices, and samples.

Details and images from here: https://store.discovery.com/pages/shark-week-2020-giveaway