Last week's National Selfie Day brought out a lot of great marketing ideas, the highlight of which we think has to come from McDonald's. Struggling to find its place in a food market focused on health rather than convenience, McDonald's has opted to double down on what put it on the map in the first place with their giveaway stylus in the shape of a french fry; The Frylus.

Cheap and Exciting Logo Branded Giveaway Gifts

While branded promotional stylus pens have been a thing for many years, it isn't often that one comes out with such a unique look. The Frylus not only catches your eye by looking like a McDonald's french fry, but it also has a genuinely useful function that visitors to the takeaway chain may actually appreciate; scrolling through their phones without getting their greasy fingers on everything.

The Frylus was a giveaway item that Beef Quarter Pounder customers could receive if they purchased the relaunched (100% fresh) burger on National Selfie Day. The lucky recipients received a boxed Frylus, with the packaging able to be used as a makeshift phone stand. The Frylus itself, with its unique branding and french fry-look exterior, functions like any other custom stylus pen. Consumers could scroll their Facebook feeds, post on their Instagram accounts, and access their apps using the Frylus rather than a greasy, sauce-covered finger.

This is a smart and cost-effective promotional product from McDonald's. Cheap, lightweight, and functional the burger chain enjoyed a lot of publicity as scores of people lined up for the marketing freebie. So if you've got an upcoming campaign that you're trying to boost, why not consider something like a branded stylus pen that combines usefulness with affordability.

Details spotted here: https://www.adweek.com/creativity/mcdonalds-unveils-the-frylus-so-you-can-finally-snap-selfies-with-sticky-hands/