The Australian Logie awards are such a nostalgic event for me. Anyone remember E-Street? (I am showing my age now). The Logie awards, much like the Academy Awards, now offer promotional gift bags to guests. I figured it would be fun to take a cheeky peek into the bags, to see what crazy things are on offer to Australian T.V. personalities.

1. Leverage the power of celebrity.
2. Choose relevant, quality products.
3. Maximise brand exposure cost-effectively.

Why Promotional Gift Bags?

Australian television celebrities, may not hold the amount of attention as other international celebrities. However, that does not mean that they cannot be as influential as brand ambassadors. If you can have a few of the hottest T.V stars using your products (and be seen using products) that have your logo or branding ten you have scored yourself marketing that would usually have cost you thousands upon thousands of dollars.

How Do Celebrity Gift Bags Work?

The promise for thousands of dollars worth of free celebrity endorsement is simple. Take a bag, and fill it up with all sorts of products from your company, or that bare your companies name or logo.

Have someone hang around before or after the show, and hand them out to celebrities as they pass you.

Next, hope they use the product and importantly wish they are seen using the product. Even better, if they are recognized and pictured using the product on social media or media outlets, then instantly you have got yourself some free publicity.

What's in the Bag?

The moment you have been waiting for. So what is in the bag? Well, the list is quite big, I am guessing it a reasonably sizeable promotional bag:

1) Accommodation for one night and a $250 voucher from the Star Hotel
2) Chocolates from Carpe Koko (never heard of them)
3) Personalised luggage tag (daily edited)
4) Loccitane Hand Cream
5) Samples Kit from Keune (they do shampoos)
6) Candles from Landerncove
7) Mecca Make up pack
8) Bambozld Socks
9) Men's Grooming Pack
10) Headphones
11) Najo bracelet
12) T Totaler
13) Eye Pillow
14) Artline Pens
15) Beauty kit
16) Wine
17) More cosmetics
18) Powerbank by Belkin
19) Show pass to Gold Coast Theme parks
20) Souvenir TV Week Logies promotional gift

Personalised Gift Bag Effectiveness

Promotional gift bags are a popular tool used by companies to gain brand exposure. The following are a few reasons why these marketing strategies are so effective.

• Cost-effective advertising - Compared to traditional advertising channels, promotional gift bags offer a cost-effective marketing tool to reach a significant audience at once.
• Longer-lasting brand exposure - When celebrities use promotional products, the brand gains constant advertisement, as people can spot and recognize the product from its packaging.
• Increased brand affinity - When fans see their favourite celebrities with branded products, it increases brand recognition, and they are more likely to purchase the mentioned item as they relate it to their favourite celebrity.
• Improved brand visibility - Having the product displayed frequently in the public eye increases brand exposure and identifies with a broad range of consumers who might not have heard of or remembered the brand.

How to Pick Gift Bag Items

Choosing the right promotional products is crucial when it comes to making an impact through these gift bags. The following are some essential things to keep in mind when selecting these products.

• Functionality - Promotional products that are useful and practical guarantee usage by the prospects and long-lasting marketing.
• Relevance - Promotional products relevant to the event make an impact and serve to promote the event and the brand. For example, a music award show could use branded guitar picks featuring the event logo.
• Brand Alignment - Promotional products align with the brand message to provide prospects with a lasting positive impression of the brand and their product/service.
• Design and quality - High-quality products generate a positive brand experience and reflect brand standards. The aesthetic design matters as it conveys brand values.

Takeaway

Promotional gift bags have become a popular marketing strategy, both for large-scale events like the Australian Logie Awards and everyday businesses trying to promote their brand. The gift bag’s contents must align with the brand and message in order to maximise the potential of the bag. When done right, promotional gift bags can elevate a brand’s visibility, generate brand loyalty, and provide cost-effective advertising with a significant reach.

List first seen on website: https://www.news.com.au/entertainment/awards/logies/logies-2018-whats-inside-the-gift-bags/news-story/ebb8827f1438880f8aba9251730cdb37