Although the McDonald's restaurant chain has been bringing out a variety of limited edition promotional merchandise over the years (like these cool retro products), they've been hesitant to embrace the idea of a permanent online store dedicated solely to logo emblazoned Maccas gear. Well, until now, that is.
Everyday McDonald's Branded Merchandise
One of the largest, most successful casual dining restaurants in the world, McDonald's is no stranger to producing its marketing merchandise. However, McDonald's has been noticeably absent from the recent trend of dedicated fast-food merchandise stores led by competitors like Denny's, Burger King, Dunkin', and more. The company has finally embraced the potential of having swag available 24/7 for brand fans with the new Golden Arches Unlimited store opening this week and boasting a range of swag that Maccas customers can buy for themselves.
What Kind of Custom Products Are Available?
McDonald's is an industry leader when it comes to its training packages, its food products, and its range of promotional items. If you're looking for ideas on how to market your brand, getting inspiration from the best can help. The Golden Arches Unlimited Store has launched with the following promo gear available;
- Promotional Christmas Ornaments
- Enamel Pin Sets (Macca's themed)
- Branded Winter Beanies
- "Ugly" Holiday Sweaters
- Printed Slogan T-Shirts
- Colourful Custom Socks
- Journal Books With Branding
- Calico Tote Bags
- Customised Hair Ties
- Stainless Steel Promo Tumblers
- and more!
What Does This Tell Us?
While there are one or two unique items (like the burger-printed mini bags) overall, McDonald's is selling fairly standard promotional goods. T-shirts, enamel pins, tote bags, socks -- these are some of the most popular products we currently sell at Cubic Promote. It might seem a little disappointing that such a big brand isn't taking huge risks with its new online store, but we feel that it is quite reassuring. McDonald's knows marketing trends and is well and truly aware of what sells that they're opting for tried-and-true items just shows the rest of us how important promotional "staples" such as logo branded tees and bags are.
If you're looking to produce customised products for your event or organisation in the next few months, keep McDonald's range in mind and see how it can be used to influence your own unique campaign!
All details sourced from: https://goldenarchesunlimited.com