Each year Pantone, the company behind the Pantone Colour Matching System used the world over, releases its colour predicted to make a splash in the next year during December. 2020 has been a doozy of a year so for 2021 the team at Pantone are spicing things up with not one but two colours of the year! Learn more about these funky shades and their application for promotional gifts in the months ahead.
Different Shades for a New Year of Branding
This time last year we were gushing about the natural style of the 2020 Pantone colour of the year, Classic Blue. After one of the worst years in recent memory (goodbye, 2020) the colour specialists at Pantone have opted for two shades to promote in the new year, Ultimate Grey and Illuminating (a yellow colour). While some people have referred to these two shades as an odd choice, akin to hi visibility safety wear or the colour of the roads, we think there's a simple beauty to these shades that says a lot about how all our lives have changed over the past twelve months. The shade Ultimate Grey is almost stoic in the way it seems like stones in a garden, while Illuminating feels inspiring and hopeful -- something we all need after 2020.
Will These Shades Work for Promotional Items?
Grey and yellow are an odd combo (though Pantone is currently selling a variety of merchandise that matches the two shades together), but based on our past experiences with Pantone Colours of the Year we are sure that both shades will make an impact in the new year (though perhaps separately). Ultimate Grey offers subtlety and style to branded corporate merchandise. We're expecting to see it on items such as promotional notebooks or custom lanyards. Yellow is a colour that works really well across multiple products and given how pleasant the Illuminating shade is, we're sure it'll be popular for personalised t-shirts and reusable mugs.
Get Started on Your 2021 Marketing Merchandise Today!
Whether you're taken in by one or both colours, you can start making your 2021 Pantone colour branding dreams a reality now. Speak with the Cubic Promote team today to learn more about how we close-match official colours during the print process, what prices you can expect for bulk items, and how to organise a FREE virtual mockup of your design on our goods. So what are you waiting for? Find your #inspo with these unique shades from Pantone today.
Info and images found here: https://www.pantone.com/color-of-the-year-2021