Scott Disick is probably best remembered as Kourtney Kardashian's ex, one of the few participants in Keeping Up With The Kardashians who wasn't afraid to stand up to momager Kris Jenner. Still, he's also got a fairly extensive modelling background. More recently Disick has been selling clothing through his "Talentless" fashion line which has recently expanded to branded merchandise featuring an odd, but vital message.

 

  1. Disick promotes handwashing through merchandise.
  2. Health-focused apparel benefits public health.
  3. Follow Disick's example for successful branding.

 

scoty disick fashion branded range

Timely Branded Hoodies and Shirts

The branding on Disick's range of promotional t-shirts and printed hoodies feature a message that, while important any day of the week seems crucial in light of the recent outbreak of COVID-19 Coronavirus across the globe. "Please Wash Your Hands," is the kind of thing we probably remember our mums saying to us after playing outside, but in Disick's hands, it has become a bold branding statement as well as a cry for everyone to do their part as the international health crisis continues. There's little doubt that Disick tends to opt for snappy, simple slogans for his limited edition clothing drops (like his Instagram handle and "Show Me The Love") but in creating this particular range he's well and truly tapped into the zeitgeist.

hand washing branded hoodies

 

On top of the current feeling of concern most of us have about Coronavirus, washing your hands is an important thing to do for general hygiene and for ensuring we don't get common illnesses like cold, flus, and stomach bugs. (Seriously, buy some bulk soap!) Disick's slogan doesn't make us feel fearful for our safety, it doesn't target any individuals, it is overall a very calm and measured slogan for a difficult time and given how quickly his store is selling out them, it is a message that is resonating with a lot of people. It helps considerably that the clothing is high-quality, produced in simple colour combinations, and fairly affordable (when it comes to these types of fashion drops, anyway).

 

When you're considering releasing logo branded clothing featuring a slogan or timely design, it won't hurt to follow Disick's example by choosing a design that works both now and in the future, isn't negative or targeted at anyone, and works with a simple one-colour print. If you're unsure about how to go about designing your fashionable new look, simply speak to the Cubic Promote team. We can put together virtuals for you, provide pricing, and even organise samples obligation-free!

Health-focused Merchandise Benefits 

Promoting cleanliness and hygiene through branded apparel serves multiple purposes and positively impacts public health.

  • Increases awareness: Health-related messages will catch the attention of consumers and make them think about their hygiene habits.
  • Encourages behaviour change: Seeing these messages repeatedly can prompt individuals to adopt better habits, such as washing their hands more frequently.
  • Supports public health initiatives: Health-focused merchandise benefits public health campaigns by acting as a supplementary reminder to the general public.
  • Enhances brand image: Brands utilising health-focused merchandise will leave a positive impression as they show care for the well-being of their customers.

Successful Promotional Clothing Tips

When releasing logo-branded clothing featuring a slogan or timely design, keep these guidelines in mind:

  • Timeless appeal: Choose a design that is relevant now and in the future.
  • Positive messaging: Avoid negative or targeted messaging; promote positivity and inclusivity instead.
  • Simple design: A one-colour print with a clear and concise message will have a strong impact.
  • Products variety: Offer a range of products, such as custom hoodies, t-shirts, and hats, to cater to diverse preferences.

Final Thoughts

By selling merchandise with health-focused messages, brands like Scott Disick's "Talentless" not only contribute positively to public health initiatives but also enhance their brand image and customer engagement. Cubic Promote Australia offers various services to help businesses design and launch their promotional clothing lines, ensuring each product effectively conveys the brand's message and values while promoting better health among their audience.

 

Details and images found here: https://talentless.co/collections/branded-apparel