Over the past few decades, one of the few companies that consistently and successfully used promotional merchandise for branding purposes has been Coca-cola. Each year, coca-cola always has ideas to maintain its branding as leading edge and cool. This year Coca-cola has collaborated with design company Kith.

Collaboration for Innovative Designs

A smart strategy for brands to maintain relevancy is to align themselves with others. Coca-cola and hip clothing brand KITH has done precisely this. This joint effort is fabulous and is inspired by the island of Hawaii. The apparel includes regular items such as:

• Printed Shirts: Promotional shirts come with multiple benefits such as being a wearable billboard for your brand that will attract more attention while people wear it on the street, events or social outings.These are cost-effective and also practical since they can be worn by heaps of people.
• Custom Sweaters: Although sweaters have their moments through winter months only , still every business would appreciate one way to get their message out even when it might seem challenging . Marketers who use them during colder months establishe brand recall among audience which goes beyond the season.
• Promotional Shorts: Hitting up public spaces to showcase a product/service? What could be better than investing in interactive and walk publicity where complementing promotional shorts - practical enough for all-day comfort shall help promote your brands' identity at beach barbecues amongst other places?
• Personalised Jackets: Looking forward,customised jackets offer an excellent opportunity to show off your logo anywhere because if someone is wearing a jacket then you know what they’re going outside hence becoming walking billboards!
• Logo Printed Swimwears: The swimwear industry has surprised everyone via social media platforms; high-quality images in swimsuits make good impressions which implies adding branding into those pieces increases visibility ten-fold! Moreover, what makes them stand considerably taller from remaining summer fabric advertising strategies is by providing distinctive possible imprint areas including chest or waistband.
• Promotional flipflops: Branding flip flops may look simple however considering its popularity as an accessory over summers coupled with promotions like hosting charity events/walks. These inexpensive promo giveaways leave lasting marks within consumers keeping brands names/favours close to heart always

And for something a little unique, surfboards. In fact, even a shoe is on offer.

Inspired also by the Past

Another thing that Coca-cola does well is paying homage to its Past. Coca-cola does retro exceptionally well. This particular effort is no different. Using a retro font with a classic design layout, the new designs are instantly recognisable, modern, and traditional at the same time. Very impressive.

Marketing Campaign Extends to Core Product

Coca-cola has also created a range of limited-edition custom-printed bottles. These cola bottles feature the same design inspiration as its range of clothing. Visually these bottles look amazing. The bottles come in glass, with traditional bottle caps. Red, black, blue, and white bottles are all available.

Inspiration for the Rest of Us

If you need inspiration for your next marketing campaign, this effort by Cocoa-cola is well worth you checking out. Consider creating merchandise for your occasion by drawing on your organisation's past heritage. Even if your company is new, you can still consider incorporating visual elements for your business. Play with colours and look for inspiration. Where and when available definitely look to collaborate, especially if the chance presents itself where you can combine with other businesses that share the same values as you.

Images are first seen on the website: https://www.highsnobiety.com/p/kith-coca-cola-hawaii-collection/