The only thing sweeter than chocolate is a range of promotional swag featuring America's best-selling confectionery brands from Hershey's. The business, which sells treats like Reese's Pieces, Twizzlers, and Kit Kats in the US has a delightful range of branded merchandise that capitalises on feelings of nostalgia and a desire to rep recognisable logos among Millennials and Zoomers alike.

hersheys branded hoodie

Wearable Logo Swag and More

Like a lot of restaurants and food retailers, the bulk of the Hershey's merchandise range is wearable. Best-selling items include logo branded hoodies, customised socks, and even promotional caps. The consistent detail across all wearables is the use of classic branding and Pantone colours immediately recognisable as being related to famous snacks like Hershey's Kisses and Jolly Ranchers. Nobody is seeking to reinvent the wheel here and honestly, it works. If you wear a Hershey's t-shirt or hoodie you are boosting the brand's visibility in public while also embracing an almost post-modern look. Not only does this mean the company is happy with how much exposure their logos are enjoying, but wearers will feel pretty chuffed whenever their outfit draws attention.

twizzler branded socks reeses logo printed hoodie

Unique Custom Merchandise Ideas

Apparel isn't the only thing available in the Hershey's online merchandise shop, in fact the accessories and other goodies the company sells might actually be even more eye-catching than the clothes! While the range of goodies sold by the Hershey's shop doesn't rival the number of items coming out of Dunkin's swag range, the items they do have available are quite memorable. These include:

  • Promotional Drinking Cups With Straws
  • Custom Branded & Scented Candles
  • Hershey's Kisses Shaped Candy Dish
  • Logo Branded Plush Toys
  • Customised Reusable Face Masks

It just goes to show that you don't need a huge range of items in your online merchandise shop as long as you have some basic wearables and one or two unique goodies, you're bound to grab attention for your brand.

The Power of Nostalgia

Ah, the power of nostalgia! When it comes to marketing and advertising, tapping into those warm fuzzy feelings is a time-honoured way of grabbing attention. Hershey's has nailed it with their range of promotional merchandise that uses recognisable branding like Reese's Pieces and Kit Kats to evoke strong childhood memories.

Creating Brand Loyalty through Promotional Merchandise

But here's the kicker – offering branded swag isn't just about promoting your business. It's also an excellent tool for fostering customer loyalty. Sure, people may be drawn in by the cute merch at first, but when they feel connected to your brand beyond just buying products, they're more likely to become repeat customers and even spread the word among friends.

Making Your Own Unique Statement with Branded Merchandise

That said, don't fall into the trap of copying what everyone else is doing with their promo gear. At Cubic Promote we believe in standing out from the crowd with creative design choices and unique product ideas that capture people's attention while keeping them coming back for more!

So hit us up today if you need help crafting eye-catching promotional swag or coming up with new ways to engage your fanbase – our team of experts are always happy to lend a hand!

 

Images and info found here: https://shop.hersheys.com/