If you are looking to rebrand your company or even your look, sometimes taking a bold step forward can be risky, but when it pays off- wow does it pay off. Using simple design elements in an innovative combination can be an absolute marketing gold mine.
- Choose bold and risky products.
- Use colour and diverse merchandise.
- Promote with confidence and style.
Effective Promotional Product Selection
Take a Risk With Promotional Products
Collaboration can often times spell disaster for creative pursuits, but when you find that right mix of talents and personalities, the whole is often greater than the sum of its parts. When graphic designers Simon Laliberté, Gaetan Namouric, and Veronika Žuvić got together to work on re-branding Perrier Jablonski, magic happened.
Selecting Colours for Custom Items
This multi-coloured design relies on 3 simple factors, the first of which is using a complementary colour scheme. Red and green are on the opposite end of the colour spectrum and often clash with each other quite quickly. However, using this concept, and mellowing out the pigmentation of the colours, along with framing them with the neutral tones of black and white, a gorgeous colour theory emerges.
Using Diverse Marketing Merchandise
The second rule that is being followed here is diversification. Sticky notes, pencils, writing paper, notebooks, luggage tags; all have been used in a different colouration that fits the theme, yet are unique as a standalone product. This cohesion speaks volumes about the designers and the company itself, that each product has its own style and grace, but is also a part of a great promotional ecosystem that has been meticulously designed to fit the story that needs to be told.
Turn to Nature for Ideas
The last principle that is used in this design is the Golden Spiral. The Golden spiral has a lot of mathematical and technological information and uses, but the main focus of using it in design is to hark back to nature. This spiral can be seen everywhere throughout nature in the spiral of galaxies, through to ferns and snail shells. Placement of designs based on this spiral are very pleasing to the eye because of this and are a great way of utilising space.
Effective Promotional Item Ideas
Choosing the right promotional products for your business is a crucial aspect of any marketing campaign. Here are some examples of promotional products that you can incorporate into your campaigns to convey a confident theme:
- Custom Tote Bags: Tote bags are a popular promotional item that can be customised with your company's logo and branding. By giving out tote bags at events or using them as part of a larger marketing campaign, you can effectively promote your brand while also conveying a confident and stylish image.
- Promotional Power Banks: Smartphones and other mobile devices have become an essential part of our daily lives. By offering a branded power bank, you not only provide a practical solution to a daily problem but also convey your brand's confidence and reliability.
- Custom Water Bottles: Staying hydrated is important, and custom water bottles are a great way to promote your brand and convey a positive message about health and wellness. By providing high-quality custom water bottles, you can show your customers that you care about their well-being while also promoting your brand.
- Embroidered Caps: Custom caps and hats are a classic promotional product that can be used to promote your brand while conveying a confident image. By using high-quality materials and embroidery, you can ensure that your caps and hats stand out and convey a professional image.
Takeaway
In conclusion, using bold and innovative promotional products can be a great way to effectively market and rebrand your business. By choosing items that make sense for your story and brand, you can effectively promote your business while conveying a confident image. Whether it's custom tote bags, branded power banks, or embroidered caps, there are many options available to showcase your business in a way that speaks to your customers.
So take this inspiration and run with it, so you too can be bold and design your own cohesive promotional ecosystem, with products that make sense to your story. And don't forget, with over 10,000+ items on offer here, our team can help you find what works for you.
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