One of the most important elements of selecting the right promotional product for your event/campaign is how relevant the product is to what you're doing and who you're distributing them to. A bottle opener might be the ideal gift for your wine & beer festival, but it's not going to work well as marketing merchandise for a children's sports day! Today we're going to look into how best to select industry-relevant promotional products for your next event.

1. Choose relevant items to target the audience.
2. Invest in quality for brand reputation.
3. Maximise branding areas for visibility.

Select Ideal Promotional Items By Industry

Quality Matters When Representing Your Brand

While in the short term, it is cost-effective to invest in the cheapest promotional products available, it is always important to consider that whatever you place your brand on will be associated with your brand now and into the future. So if you cut corners or pick a product that isn't representative of what you do, you're more likely to lose out on those positive feelings you're hoping to inspire in your recipients. Protect the reputation you've built and consider purchasing bulk, high-quality products to boost your branding exposure.

Product Ideas: Custom Cool Dry Polo Shirts, Logo Printed Overnight Bags, Promotional Power Banks.

Make The Most of Branding Areas

You want promotional products to get your brand noticed, so don't under-utilise the possibilities. Choose promotional products with large branding areas that allow your logo or slogan to look its best and a clear, eye-catching size. If you have a list of important dates or information, you're not going to fit it on a pen. Similarly, if you have a photographic image, it isn't going to be seen at its full potential on a metal keyring. The key to maximising your brand visibility is speaking with a professional sales team member so they can guide you towards the right product to get the most from your branding.

Product Ideas: Promotional Mouse Mats, Business Branded Umbrellas, Custom Printed T-Shirts.

Relevancy is Key

As I mentioned above, the key to truly appealing to your industry is by selecting products relevant to your organisation. If you run an eatery, you might want to advertise on lunch boxes or cutlery your customers can regularly use to ensure they're thinking of your brand. If you want to sell promotional items at a concert, consider goods that allow people to engage with memories of their experience (such as t-shirts, posters, or keyrings). Supplying a sports ball with your logo to clients at a beauty spa, for example, isn't likely going to aid you in achieving your goal.

Maximising Branding Areas

To make the most of your promotional products' branding areas, consider the following strategies:

• Opt for large branding areas: Choose products that offer ample space for your logo, slogan, or other key branding elements. Promotional items like custom printed t-shirts, tote bags, or  personalised banners provide a canvas to showcase your brand in a visually appealing and eye-catching way.
• Utilise multiple branding locations: Some promotional products offer more than one branding location, such as both the front and back of a custom printed hat or a custom-shaped keychain with branding on multiple sides. Utilise these opportunities to maximise your brand visibility and increase the chances of your logo being seen.
• Incorporate colours effectively: Use colours that align with your brand identity to make your logo or slogan stand out. Consider using contrasting colours to create visual impact and ensure that your branding elements are easily recognisable.
• Include a clear call-to-action: Promotional products can be powerful marketing tools. Include a clear call-to-action on your products, such as a website URL, social media handle, or QR code, to encourage recipients to engage further with your brand.

Takeaway

That's it for our article on selecting the right promotional products for your industry! Remember to choose items that are relevant to your business, and represent your brand well by investing in quality products. To make the most impact, ensure your branding is visible by choosing products with large branding areas, incorporating colours effectively and including clear calls-to-action. 

Do you still need a hand to organise the right product for your event? Contact the Cubic Promote sales team for information, samples, and obligation-free pricing today.