Here's an idea from overseas that we'd love to see considered here in Australia. Aldi in Ireland has teamed up with Irish National Rugby Team to sell a variety of official team swag through their supermarkets (and online store.) Promotional team gear is popular during any sporting event and particularly so during World Cups, but what makes this merch different is that it is as readily accessible to customers as a bottle of milk or a loaf of bread.

promotional rugby swag aldi cobrand shirt

Getting Your Marketing Message Out

A consistent problem that exists for teams and events is ensuring your promotional gear gets spotted by as wide an audience as possible. You want visibility; you want interest, and you want accessibility. That's why the decision to team up with a distribution outlet like the Aldi supermarket chain is such a great idea for the Irish rugby team. Their team colours and logos are being seen all over the country by not just existing fans keen on buying new goodies, but Irish people who might never have considered repping their national colours in the sport before.

promotional irish rugby bottle promotional irish rugby fleece

What Kind of Team Merchandise is Available?

While Aldi is best known as a discount food seller, they're also recognised for their "Special Buys" which are all sorts of practical goods you might not expect from a standard supermarket. Special Buys run for a limited time, and when they're sold out, that's it. The Ireland Rugby swag is one of these Special Buys, products available for a limited time - which helps drive up demand due to their scarcity. The actual goodies cover a pretty full spectrum of promotional products, including;

Whether you're a local sports team, district, state, or national -- there's definitely some inspiration to be found in the custom products available from Aldi and Irish Rugby. Not only are the products simple, useful, and emblazoned with team colours and messages, but there is no oversaturation here. The gear available includes all the classics you'd expect from a sports team and none of the filler. 

The Benefits of Promotional Team Swag

Promotional team swag is more than just a way to show support for your favourite squad. It actually helps build a sense of community and belonging amongst fans, which can boost loyalty and engagement with the sport overall. Plus, let's not forget that selling merch directly benefits the team or event - those extra dollars can go straight back into funding to make future seasons even better.

And when you think about it, having easily accessible options like what Aldi Ireland offers is a real game changer (excuse the pun). You're able to reach a whole new audience who might not have otherwise bought merchandise. They see their national team colours and logos on everyday items while grocery shopping and are inspired to rep their country during rugby season!

Customised Merchandise for Your Team

Now if you've got ideas of your own for customised merchandise beyond what Aldi offers (which by the way include everything from personalised water bottles to branded backpacks), we at Cubic Promote have got you covered! Our extensive range of promo products can be tailored specifically to your needs. Want something unique that'll really make your brand stand out? Just give us a call today!

 

Details first spotted here: https://www.buzz.ie/rugby/aldi-launch-official-merchandise-ruby-world-cup-336831