We don't often come across promotional product inspiration from a US state, but Oklahoma's new modern take on its brand has drawn our attention. Relying on basic products, tried-and-true decoration techniques, and logos that a subtly effective, the state's official shop should provide some serious #inspo to states and territories looking to get noticed in Australia.

Bulk Branding Inspiration for Regions

When Australians think of American states they'll usually say places like California or Texas, but there are a lot of fascinating states across the country including Oklahoma. This southern state, known for its extreme weather, major industries, and rich cultural history, is trying a modern rebrand that mixes the old with the new in a campaign that really caught our eye. Oklahoma State has opted to get their message our using tried-and-true products such as logo printed calico bags and custom cotton t-shirts, each printed with one of two new logos.

Making Your Logo Stand Out

Both logos feature the word "Okie" which is a colloquial term for residents of the state and immediately makes the items appealing to locals. The variables in the logos include one that is a scratchy, earthy-looking buffalo (the Oklahoma state mammal) featuring an artistic, italic font along with a more straightforward sans serif logo with your choice of a shamrock on the "i" or a love heart. Even people who are just visiting Oklahoma will surely find themselves entranced by one of these bold logos on unique phone cases and custom printed singlets.

How Australian States Can Use Promotional Items

Australian states and territories can use promotional products to enhance their visibility by giving away branded items such as t-shirts, caps, flags and even stuffed toys bearing the name of a particular state or territory. These items could also be beneficial for tourist destinations within certain regions - each item being labelled with the place’s logo to encourage travel there from other places in Australia and overseas.

Pop-up stores are another great way to spread awareness about different regions with swag bags featuring postcards highlighting local tourist attractions, lollies representing a specific area or drink bottles boasting iconic state landmarks. Promotional products offer an exciting opportunity for all Australian states and territories to increase their public visibility both domestically and internationally - showing off their best assets in an affordable, iconic manner!

Lessons for Marketing

What we've learned from the Okie product campaign that may be useful for your own marketing department.

• Choose a simple logo that can be replicated easily on a number of products.
• Your logo need not include images, text can be enough to convey a great message or concept.
• Fancy products make great gifts, but don't shy away from best-sellers like custom apparel or event bags.
• Use designs and colours that truly represent who you are and what you do.

And of course, if you're ever unsure of how to best portray your state, business, conference, school, or charity then don't hesitate to contact the Cubic Promote team. We can recommend the right product to meet your needs at the best price as well as assist with your graphic design.

Details and images found here: https://www.shoptravelok.com/collections/oklahoma-today-collection